Marketers and companies are aware that producing excellent material for social media calls for much more than just knowledge; however, the tools you employ can make all the difference.
Fortunately, there are several social media tools available from which to choose that, including ones driven by artificial intelligence, can simplify your path of content creation. These technologies can spark fresh ideas, produce visuals, photos and videos, and even maximise planning and scheduling.
13 Essential Social Media Tools for Business Management
So, what social media tools do companies use, and why do they use them?
Here we will review some of the most well-liked and useful tools available to increase your social media content production.
Tools for Producing Graphics and Pictures
1. Canva
Using layouts, templates, and design features, Canva lets users easily produce high-quality photos among one of the most often used applications for making social media graphics. Start by looking over our Canva walkthrough.
2: PicMonkey
PicMonkey offers design and touch-up tools along with a photo editor. Using templates, you may also produce images for Facebook, Instagram, YouTube, advertisements, and logos.
3. Unsplash
Unsplash is the place to search for excellent images. Professional photographers have produced over 3 million free high-quality photographs for the tool's database to be used in editorial, commercial, and personal projects.
4. Crello
Like Canva, Crello is a graphic design tool that facilitates the creation of images with little creative expertise. Its 30,000+ free design templates, 180 million images, 32,000 videos, and 15,000 artworks could all be animated and placed to music.
Tools for Making Videos
5. Animoto
This free video editing tool makes the creation and editing of videos easy. Templates let you construct various kinds of videos (e.g., promos and tutorials) for several businesses. Animoto provides voiceover choices, music and stock libraries.
6. Biteable
Marketers with little experience can use Biteable, an animated video maker. Templates let you design presentations, slideshows, intro videos, logo animations, trailers, and advertisements. Biteable enables you to add text and songs and resize and convert files.
7. Promo
Promo's social media video creation tool lets you produce videos for every social media platform. You can add text and music, resizing, compressing, cutting videos. Its AI tool enables you to schedule, create, and broadcast minutes of videos for social media.
Tools to Generate Audio Material
8. Audacity
Audacity is a fantastic open-source audio editing and recording tool for podcast creation, dictating memos or voice-over recording. Great is that it is free and promises to be free always for everyone!
9. Riverside
Riverside is a podcast recording and authoring platform for audio and video podcasts driven by artificial intelligence. Its AI-powered tool is outstanding for sound bites—that is, audio or video clips to post on social media from webinars or podcasts. We utilise it for the Ahead of the Game podcast of the Digital Marketing Institute.
Tools for the Development of Communities
10. Discourse
Discourse is an open-source forum allowing individuals to cooperate and have meaningful talks. It lets users translate for 46 languages, block spam, chat in real-time, and be community-monitored.
Edit Tools for Copywriting
11. Grammarly
One excellent tool for checking and improving your social media material is Grammarly. Along with spotting plagiarism, the technology checks English spelling, grammar, punctuation, engagement, and error count. It enhances users' writing abilities and goes beyond simple monitoring to provide them with explanations.
12. ChatGPT
Originally launched last year, ChatGPT is now being used by marketers worldwide. Along with proofreading and social post writing, using prompts, the AI application ChatGPT can be utilised for ideation and SEO research.
13. Jasper
Jasper is another artificial intelligence tool meant to support content development. These applications include blog writing, copywriting, search engine optimisation, content strategy, and social media marketing. Using simple prompts will help you start or scale up your output.
Call-to-Action
For anyone that wants any further guidance, ClickAcademy Asia is exactly what you need. Join our class in Singapore and enjoy up to 70% government funding. Our courses are also Skills Future Credit Claimable and UTAP, PSEA and SFEC approved. Find out more information and sign up here. (https://www.clickacademyasia.com/social-media-and-influencer-marketing).
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