Digital Outlook 2020 - 3 Key Points for Content Marketing
ClickInsights recently organised Digital Outlook 2020 in January, an event to help marketers spot early trends that will help inspire, sharpen business plans and overall performance for the year. We asked the Content Marketing speaker, Geoff Tan, Head of Content Marketing, Media Solutions Division at Singapore Press Holdings, to share 3 key things marketers should pay attention to for content marketing this year.
1. Be customer-centric - Brands should think like their customers, not like themselves and help customers solve their problems, instead of pushing products.
2. Make content CAR friendly - Compelling, Authentic, Responsive.
3. Humanise your brand - Your brand is not a cold, hard artefact. It should connect and speak to your customers like a real person.
Check out ClickAcademy Asia's Advanced Content Marketing course to learn how to incorporate these tips into your content strategy. The course is accredited by the Institute of Banking & Finance and has up to 90% course fee funding. NTUC members get additional unfunded course fee support of up to $250 through UTAP.