Digital Outlook 2020 - 3 Key Points for Ecommerce
ClickInsights recently organised Digital Outlook 2020, an event to help marketers spot early trends that will help inspire, sharpen business plans and overall performance for the year. We asked the Ecommerce speaker, Agnisha Ghosh, Digital Commerce Lead, Transportation and Electronics Business Group at 3M Innovations, to share 3 key things marketers should pay attention to when planning Ecommerce this year.
Highlights:
Omnichannel - It is critical to meet customer demand for amazing customer experiences, especially where even major players are trying the "reverse retail" model.
Machine-learning & AI - While the topic is broad, marketers can focus on the search aspect, and explore how to become more relevant and accessible to customers in the discovery phase.
Direct-to-consumer - While more brands are taking the direct-to-consumer approach, it does not mean that it is for everyone and it is important to ensure that the customer is at the heart of the business strategy before embarking on such a project.