ClickInsights recently organised Digital Outlook 2020, an event to help marketers spot early trends that will help inspire, sharpen business plans and overall performance for the year. We asked the Online Advertising speaker, Elizabeth Taylor, Senior Trainer at ClickAcademy Asia, to share 3 key things marketers should pay attention to when planning their online advertising this year.
Highlights:
Search
Leverage on the increase in programmatic advertising and availability of AI and Machine Learning to deliver ads to your customers at the right time.
Consider advertising on the Amazon platform. It is currently the third biggest advertising platform in the US (behind Facebook and Google).
Look at new ad formats such as the Google Responsive Search ads, Gallery ads and Discovery ads.
Social
While Facebook and Instagram's growth seems stagnant, there is now more focus on the Stories ad format, as opposed to the Newsfeed.
Display
Video ads will continue to be the trend, especially short ads like the Youtube bumper ads and Outstream video ads.
There will be a resurgence in native advertising because it does not rely on data and cookies to deliver ads but it is more relevant to your customers.
Learn to put these tips into action at ClickAcademy Asia's Advanced Content Marketing training course. The course is accredited by the Institute of Banking & Finance and has up to 90% course fee funding. NTUC members get additional unfunded course fee support of up to $250 through UTAP.