e-Conomy SEA 2025 Report: Assessing Indonesia’s Digital Economy in 2025

In our previous blog on the e-Conomy SEA 2025 Report, we saw how Singapore’s digital economy performed better than many other Southeast Asian economies. It’s worth noting that Indonesia’s digital economy registered a double-digit growth across sectors while coming under the spotlight for the highest video commerce transaction volume and growth. Also, Indonesia has been doing increasingly well in many other sectors as we shall find out later in this blog.

So, without much further ado, let’s dive into some of the major highlights of the report.

1. Indonesia’s Digital Economy Set to Reach $100B

Indonesia’s digital economy stood at the cusp of $100B in 2025 with the country registering a 14% growth in GMV from the previous year. Indonesia’s digital economy is further expected to reach a minimum of $180 by 2030.

The high growth has come on the back of double-digit increase in every sector, including e-commerce, online travel, online media, and transport and food. It’s interesting to note that Indonesia witnessed twice as much growth in its digital economy than Singapore this year.

2. Video Commerce Fuels The Digital Economy

Video commerce has become a powerful growth engine for Indonesia's digital economy. The number of sellers using video surged by 75% year-over-year to 800,000, propelling a 90% increase in the volume of annual transactions to 2.6B.

Led by high-engagement categories such as fashion and accessories, this trend is fundamentally reshaping consumer behaviour and creating significant new opportunities for sellers and platforms.

3. Gaming Sees Unprecedented Growth and Support

Indonesia is the largest gaming market in SEA and a significant bright spot for the digital economy. The country accounts for approximately 40% of game downloads and 35% of game revenue.

The government is actively fostering this growth through supportive policies and incentives, including a national gaming development roadmap, the establishment of gaming innovation hubs in key cities, and hosting global gaming events.

4. Digital Finance Revolution Gathers Pace

Indonesia's financial landscape is rapidly transforming, driven by breakthroughs in digital banking and government-led payment infrastructure.

The national QRIS payment system continues its explosive growth, unifying the market and driving widespread digital adoption. Concurrently, new digital banks, many backed by major technology firms, are quickly acquiring customers and market share, sparking a new wave of competition and innovation across the financial services sector.

5. Highest Revenue Growth in AI-Featured Apps

Although a private funding of $91M in the AI sector looks pale in contrast to Singapore’s $1.31B, Indonesia demonstrated the strongest commercial momentum for AI applications, leading the region with 127% revenue growth in AI-featured apps.

The performance in AI-featured apps comes on the back of strong AI user behavior with 80% of the users interacting with AI apps every day. This has directly helped foster consumer trust, which is critical in making the country a strong market for AI apps.

Wrapping Up

Indonesia’s performance in the e-Conomy SEA 2025 Report underscores the scale and momentum of its digital economy– one that is growing not just fast, but broadly. With double-digit growth across every major sector, a video commerce ecosystem operating at unmatched volumes, and a gaming market that dominates the region, Indonesia is proving that scale can be a powerful catalyst for sustained digital expansion. With GMV projections pointing towards $180B by 2030, Indonesia isn’t just emerging as Southeast Asia’s largest digital market– it’s positioning itself as one of its most influential digital forces in the years ahead.

To delve deeper into the report, click here to read the full report. 

We’ll be back with more insightful blogs on the e-Conomy SEA 2025 Report. Till then, stay tuned!