• ClickInsights

Email Marketing for a Winning Campaign - Strategies, Tools and Examples

Email is undoubtedly one of the best methods to communicate with your consumers. You may use it to develop leads, build brand recognition, and promote product sales.

According to statistics, more than 4 billion people use email globally, which is more than half of the world's population.


However, marketers love this advertising medium for more reasons than merely its vast user base. Every $1 spent on email marketing last year had an average return on investment of $36.


In this guide, we'll go through the fundamentals of email marketing and offer advice on improving your email campaigns' conversion rates.


So without any further ado, let us begin.


How to Be Successful With Email Campaigning?


Establish The Objective Of Your Email Campaign

Knowing the purpose of your campaign gives your efforts focus and aids in producing meaningful outcomes. Make sure the objectives of your email marketing contribute to the growth of your company and lead you in the right direction.


Recognize The Right Market

No matter what kind of business you are in, you probably have a variety of consumers, each with their own wants and preferences.

You may classify the customers for each promotion to improve sales. Subscribers can get divided into groups depending on many criteria, including age, gender, and geography.


Pick The Ideal Moment To Send Your Email

When it comes to successful email marketing, scheduling is essential. That's why the emails should go out at the proper time to get the most response.

Before timing the emails, remember that the best time to send them may differ based on your targeted audience's time and location.


Best Tools for Email Marketing

You may use different email marketing tools to streamline processes in order to run a successful campaign. They are as follows:


ESP (Email Service Providers)

An email service provider, or ESP, is a unique email service created exclusively for advertisers to reach the appropriate customers with the right emails at the right moment. ESPs serve as the intermediaries between the business and the viewers of your content. Moreover, they contain sophisticated hardware and software components that make it simple to contact the market.


Deliverability Tools

Email deliverability is the ESP's capability to distribute emails to recipients' mailboxes. Also, an email deliverability checker will be part of the toolkit of the prudent email marketer. Nevertheless, here are a few of the best:

· GlockApps: Regardless of whether your email ended up in the mailbox, spam, commercial or social tabs of Gmail, or if it never got sent, GlockApps displays your delivery results promptly.

· MailGenius: Your emails undergo evaluation by MailGenius for potential spam indicators. To ensure your emails get in the inbox of their designated receiver, you may leverage it to conduct deliverability checks.


Best Email Marketing Campaign Examples

While emails have persevered, many advertisers have not changed tactics since its beginning. We've put up a collection of successful email samples to use as inspiration for your next campaign so that you can deliver emails that are worthy of the readers' valuable time and attention.


Litmus

Their email advertising layout is quite creative. These days, GIFs are relatively popular, and Litmus takes advantage of attractive animations to entice you to read the text further. Also, the titles from Litmus do an excellent job of making it apparent what this email is about.


Uber

The email marketing for Uber is genuinely subtle but elegant. We adore how Uber's mailings are brief and to the point. The language is often very concise and has a clear call to action, making it ideal for customers who only have a short amount of time and skim messages. There is always a hyperlink you may click on if you want to learn more.


Buzzfeed

One of the primary traffic sources for BuzzFeed was the newsletter. Unsurprisingly, they excel in creating engaging content. As a result, subscribers respond to emails immediately because of their subject lines and previews.


Final Thoughts

Email advertising is here, and it's not going away any time soon. So if you're not taking full advantage of it, you might be losing a great deal of money. But before getting started, make sure you're aware of all the tools and strategies essential for a successful email marketing campaign.