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Essential Influencer Marketing Statistics You Need to Know in 2022

Influencer marketing, which entails a relationship between brands and influencers, is a strong strategy that may aid businesses in expanding.

In this article, here is some influencer marketing data collated that you may seem interested in to demonstrate why you should include it in your overall marketing plan if you intend to increase your visibility online.


Influencer Marketing Sector to Grow to $16.4 Billion in 2022

There is no doubting the success of influencer marketing. According to Influencermarketinghub, revenue surged to $13.8 billion in 2021, showing a consistent increase. The business anticipates growing to a massive $16.4 billion economy this year. The widespread pandemic's impact on customers stimulated social media usage, the growing popularity of short clip formats on networks like TikTok, Facebook, and YouTube, and the improvement of data collecting, which marketers leveraged for social media marketing, all get credited with this rise.


Leading Statistics on Influencer Marketing

Following are a few noteworthy influencer marketing statistics to get matters started:


93% of marketers make use of Influencer Marketing

93% of marketers reported using influencer marketing as a component of their entire marketing strategy, demonstrating how mainstream it is these days. That indicates that just 7% of businesses have not yet used this tactic to reach out to prospective new clients.


86% of marketers want to increase brand visibility

Investing in influencer marketing makes sense for a variety of reasons. Nevertheless, increasing brand recognition is the prime purpose of influencer marketing efforts. To give you an insight into how it may help you accomplish, below is a summary of the most popular objectives:

  • Increasing brand recognition (86%)

  • Achieving specific or new audiences (74%)

  • Enhanced brand loyalty (69%)

  • A rise in sale conversions (46%)


Influencer Marketing Statistics Worldwide

Throughout the globe, companies are engaging in the practice of collaborating with influencers. This strategy seems to be growing day by day. Given its statistics, the following figures may be of interest to you:


Users may still use Instagram to discover new merchandise and services

It's hardly surprising that Instagram will continue to be a valuable source of prospects in 2022, given that 79% of marketers view it as a crucial component of their campaigns. 83% of its users utilize this adaptable platform, which already has a substantial worldwide audience, to explore new products. 87% of those who viewed product specifications postings on the site followed a brand went to its store or bought the item in return.

For instance, in 2021, Zara became the most-mentioned brand on Instagram. It surpassed even Instagram itself by becoming the top-discussed brand on Instagram, with a staggering impact of over 2 billion users and over 300,000 mentions.


Internet searches for "Influencer Marketing" increased by 400% in the United Kingdom between 2016 and 2021

Evidence there is a lot of demand to know everything regarding influencer marketing! From 2016 to 2021, Searches on google for "influencer marketing" soared 400% in the United Kingdom alone.


Influencer Marketing Is Now a $13.8 Billion Industry

Celebrity endorsement has exploded in popularity in consecutive years. What was once a $1.7 billion sector has increased to a $9.7 billion industry by 2020. It further surged to $13.8 billion in 2021 and is likely to reach $15 billion in 2022.


By 2023, marketers will invest more money in influencer marketing

It is not surprising advertisers want to double their expenditure on influencers by 2023, considering that it's a thriving sector with a high investment return. It ought to make it much more appealing for content developers to participate.


Micro-influencers are currently on the upswing, with the numbers increasing from 89% to 91%

Fortunately, you don't require a million followers to establish yourself as an influencer. Because of these higher levels of engagement and dedicated groups, micro-influencers may frequently achieve the same impact as those with greater fanbases. Based on influencer marketing data, micro-influencers market share jumped from 89% in 2020 to 91% as of 2021.


The Future Based on Influencer Marketing Statistics

This knowledge will not merely let you understand why influencer marketing is a potent and successful marketing technique yet too which platforms to leverage to reach your intended audience. With micro-influencers audiences being more responsive, a new breed of influencers seems to be on the rise. Additionally, lines between categories are fuzzier as influencers branch out from their core focus. For instance, influencers in the beauty sector have published on topics like travel, cuisine, and fitness. Just like every year, 2022 will undoubtedly bring about a lot of modifications for the influencer marketing sector.