In business, copywriting is essential to success. The right words can make all the difference in whether or not customers purchase your product or service. If you're looking to generate sales and don't know where to start, look no further than Google ads.
For years, Google has been a dominating force when it comes to generating sales, and its ads are a big part of that. Sales copy is a big part of what makes these ads so effective, and if you can learn to write effective sales copy, you'll be well on your way to generating more sales.
The Out of the Box Copywriting tips to Dominate the Market!
Copywriting is one of the most important skills for any marketer or business owner. It's the art of creating persuasive, compelling, and interesting marketing materials like website content, brochures, email subject lines, and even social media posts.
Here are the essentials of writing a Google ad copy to improve results.
Keep it short and sweet
Google ads are a great way to get your message in front of potential customers, but you don't want to overdo it. Keep your ad copy short and sweet to avoid overwhelming users and driving them away. Also, don’t keep them too short, or they would appear vague.
According to a SEMrush report, headlines between 10 and 13 words generate 1.5 times as many shares and 2 times the amount of site traffic as headlines under seven words.
A few well-chosen words can be just as effective as a long sales pitch, so don't be afraid to be concise. Also, Google Ads allow for a limited number of characters, so it's important to keep your copy concise.
Use persuasive language
When writing Google Ad copy, it's important to use persuasive language that will convince potential customers to click on your ad. Some effective persuasive language to use includes strong verbs, action-oriented phrases, and benefit-driven language. For example, instead of simply saying "our product is the best," try using persuasive language like "our product will help you achieve your goals." By using persuasive language, you'll be more likely to convince potential customers to click on your ad and learn more about your product or service.
Focus on the benefits
When writing your Google Ads, it's important to focus on the benefits of your product or service. What will your customer get out of using your product? How will it make their life easier? By highlighting the benefits of your offering, you'll be more likely to capture the attention of potential customers and convince them to give your product a try.
Use emotions – they work like a charm
When creating your ad copy, it's important to use emotion to capture your reader's attention. Try to evoke feelings of happiness, excitement, or even urgency in your copy to get people to click on your ad. For example, if you're selling a new product, you might want to use phrases like "revolutionary" or "game-changing" to get people curious about what you have to offer. Or, if you're running a sale, you might want to use phrases like "limited time only" or "act now" to create a sense of urgency. Ultimately, your goal is to get people to click on your ad, so make sure your copy is engaging and emotive.
Align your messaging with the customer journey
When writing Google ad copy, align your message with the customer journey. By doing so, you will be able to create ads that resonate with your audience and help them along their path to purchase. Keep in mind the different stages of the journey, and tailor your message accordingly. For example, at the awareness stage, your ads should be focused on educating the customer about your product or service.
At the consideration stage, your ads should highlight the features and benefits of your offering. And at the decision stage, your ads should include a strong call to action that encourages the customer to take the next step. By aligning your message with the customer journey, you can create ads that are more effective and more likely to lead to a sale.
Key Takeaway
If you want to exterminate your Google competition, following these copywriting tips will help you get ahead. Keep your headlines short and sweet, focus on your audience's needs, and use persuasive language to make your case. Finally, don't forget to track your results so you can continue to improve your performance.