As you may already know, increasing web traffic and growing your audience needs high-volume content. But this can take a lot of time. Due to this, many creators are using AI for content that takes relatively less time to generate. What's even more interesting is that 52% of viewers trust AI-using companies just as much as other companies. However, AI-generated content has some inconsistencies. This is why it's important to understand how search engines interpret this material.
How Search Engines Evaluate AI Content?
Search engines use several factors to determine the ranking of AI-generated content.
Keyword Usage and Density
The strategic use of key terms related to the topic, known as keywords, is crucial. Search engines evaluate the frequency, proximity, and positioning of keywords. Overusing keywords negatively impacts ranking, so finding the right balance is key.
Length and Word Count
Longer, more in-depth content ranks higher since it provides more value to users. Aim for a minimum of 500 words, but don't add fluff just to increase word count. Each word should provide value.
Headings and Subheadings
Well-crafted headings and subheadings aid navigation and are a signal to search engines that content is organized and valuable. Use a hierarchy of headings (H1, H2, H3) and include keywords when possible.
Multimedia
Including images, graphics, videos or other media enhances user experience. Search engines favor content with a balance of high-quality multimedia and text. Alt text, captions, and keywords in filenames also help.
Freshness
Recently published or updated content ranks higher since it's more relevant. Regularly refreshing content with new details, examples, media, and resources is key. Consider republishing evergreen content on a schedule to maintain high rankings.
Semantically Similar Terms for Keywords
Using synonyms and related phrases for keywords throughout the content helps search engines better understand the topic and improves rankings. But be sure replacements make sense in context.
Key Factors That Impact AI Content Rankings
To rank highly in search engines, AI-generated content must meet several key factors.
Relevance
Content should be highly relevant to the topic and provide value to readers. Using synonyms and related terms for key phrases helps search algorithms recognize relevancy. For example, referring to 'artificial intelligence' also as 'AI' and 'machine learning'.
Accuracy
AI systems must be trained on recent, authoritative data sources to generate accurate content. Outdated or inaccurate details will negatively impact rankings. Over 75% of people worry that AI content will misinform them.
Readability
Content should have an easy-to-read structure with short, simple sentences and paragraphs. The use of headings, numbered or bulleted lists, and double spacing improves readability for humans and algorithms. An 8th to 12th-grade reading level is ideal.
Length and Depth
While length alone does not determine rank, aim for a minimum of 200-500 words to adequately cover a topic. Provide details, examples, and explanations to give readers a comprehensive understanding of the subject. Adding images also helps.
Optimizing AI Content for Higher Search Rankings
To optimize AI-generated content for higher search rankings, several factors should be considered.
Keyword Optimization
Including relevant keywords and key phrases, especially in headings, page titles, and the first paragraph, helps search engines determine the topic and importance of your content. Try using synonyms and related terms as well. For example, for an article on AI writing, use “artificial intelligence”, “machine learning”, “natural language generation”, and “automated writing”.
Internal Linking
Linking to other relevant content within your website helps search engines discover your other pages. For example, in an article on AI writing, link to your pages on machine learning, natural language processing, and content creation.
External Linking
Linking to high-quality, authoritative external sources provides credibility and context for readers and search engines. For an AI writing article, link to resources from top universities, research institutions, and media organizations reporting on the latest in the field.
Page Load Speed
Having a fast page load speed is crucial for ranking well in search results. Reduce image sizes, minimize redirects, enable compression, and optimize your code for faster loading. Readers and search engines will appreciate a quick, seamless experience on your page.
Mobile-Friendliness
With more and more people accessing the internet via mobile devices, your content needs to display well on small screens. Use a responsive design or a dedicated mobile version of your page. Include text that is easy to read without zooming and images that scale well to smaller sizes.
Final Thoughts
While AI can analyze data and identify patterns to generate content at scale, only you can provide an essential human touch. Subtle factors like word choice, flow, and originality are something algorithmically-generated content may lack. With the combination of humans and AI working together, content platforms can achieve both quantity and quality.
For more information, please check out Clickacademy Asia’s marketing report linked ahead https://www.clickinsights.asia/unleashing-the-power-of-ai-in-marketing.