Compared to other platforms such as social media, email marketing has been present for a lot longer period. In terms of overall efficacy, it might come as a shock that emailing generates more revenue than social media. However, far more opportunities are now available - thanks to the advent and advancement of artificial intelligence (AI).
Email marketing has become a significant factor in digital marketing due to its straightforward approach and inexpensive methodology. Artificial intelligence has made email marketing more successful than before.
Email marketing is unquestionably one of the most acceptable ways to interact with your prospects, and its place in a company's entire digital marketing plan has merely become better.
Statistics of Email Marketing
According to Radicati’s 2020 Email Stats report, over four billion individuals, or perhaps more than 50% of the earth's population, use email worldwide. For example, the average anticipated return on investment (ROI) for email marketing is $42 for every $1 you spend or invest.
The practice of email marketing is done in almost nine out of ten marketing businesses to share information organically. Plus, email is the primary method of client acquisition and engagement for 81% of small firms.
Have you often considered if you need put additional time and expense into email marketing? If so, this blog can undoubtedly be informative to you by describing how AI has impacted email marketing.
Let’s go!
1. Evolution of Email Content
The subject line will be the very first sentence a subscriber may view. Therefore, whether or not they open the email gets determined by how well the subject line caught their interest. It is not simple to maximize engagement between consumers and boost conversions. Marketers could take hours attempting to figure out the ideal email subject lines, content to deliver, or email format to employ. It leads to permit for trial and error, wasting time, effort, and money.
AI removes the uncertainty and simplifies the procedure for busy marketers. You may use AI to develop email subject lines solely relevant to your targeted audience.
2. Highly Customizable
Personalization is indeed the key to efficient online email marketing. Many of the best effective email marketing initiatives concentrate on producing emails that appear to be already authored by humans rather than algorithms or bots.
To provide data-driven insights, artificial intelligence assists in studying customer interests, behavior, and activity. You may use this to produce personalized emails that are made specifically for each of your unique subscribers.
3. More Accurate Prediction via Automated Emails
Until recently, marketing had to depend on trial and error and gut instinct to choose the optimal moments to send emails. As a result, it has frequently taken a longer duration for marketers to establish a trend and benefit from it. Nevertheless, for profitable email marketing, scheduling is crucial. That's why emails must get sent at the right time to receive the best response and engagement.
By evaluating previous emails and statistical data, AI reduces part of such a strain. Because of having accessibility to multiple email analytics, you can identify whichever emails you sent were the most effective depending upon the exact period when you sent them.
AI also makes it possible to automate the email sending procedure. Thus, you can schedule your emails to automatically deliver once you need them to or set up triggers that execute emails based on your subscriber's actions rather than manually mailing a tonne of emails to each of your prospects.
4. Enhanced Email Databases
A list containing many spam emails or inactive addresses is among the main drawbacks of an efficient email marketing strategy. Your deliverability and sender rating may steadily suffer if you send emails to accounts that end in errors; in the worst possibility, you may even have your email blacklisted. Email verification is one instance of an AI technology that can clean up your databases and discard any suspicious emails that can eventually hamper your work.
Final Thought
AI improves email marketing income while also saving you time. Moreover, individuals utilize email more commonly than social media regularly. In fact, more than 90% of people who get emails typically check their inboxes at least once before checking social media. Given such a percentage, there is a better likelihood that your subscribers will read your marketing emails. AI has countless potential applications both today and in the future.