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How Content Marketing Can Transform Your Business in 90 Days

Writer's picture: ClickInsightsClickInsights

Content marketing is helping businesses worldwide connect with their target audience, build brand authority, and succeed.

 

Content marketing doesn't guarantee overnight sales or success. Significant outcomes take time, effort, and consistency.

 

This article discusses what content marketing can and cannot achieve and what to expect in the first 90, 180, and 365 days.


90-365 days content marketing strategy

The first 90 days: Foundation-laying

The first three months are critical for building a solid content marketing strategy. Study your target audience, brand voice, and KPIs to measure success.

 

The Content Marketing Institute reports that 28% of B2B marketers consider their company highly effective with content marketing. They swear by these methods:

Understanding your audience, setting goals, measuring impact, documenting plans, and ensuring everyone is on the same page may make content strategy seem like a never-ending guessing game. Content strategy doesn't have to be difficult. Consider these six queries:

 

  • Who's your audience?

  • Focusing on what themes or content pillars?

  • When should you contact your audience?

  • Online, where does your audience hang out?

  • Why do they need this content?

  • How do you create and manage content?

In the first 90 days, posting high-quality content that resonates with your target audience and coincides with your plan can enhance website traffic and audience growth.

 

Remember these KPIs:

 

Material quantity:

Publishing material regularly lets you collect data and analytics to improve your content.

Quality content:

 Evaluation criteria include bounce rate, duration on page, and scroll depth.

Website traffic:

Track visitor growth by source.

Growing your audience:

 Deliver high-quality material that resonates with your target audience to attract and maintain followers.

90-180 Days: Content Marketing strategy implementation

Use the information you gained in the previous step to develop momentum and increase your reach. To spread your message, use blog entries, videos, and infographics and several distribution platforms. Respond to comments on social media and analyze data to improve your plan. Reuse the first 90 days' finest stuff.

 

Marketing automation tools may streamline the process, save time, and help you produce audience-targeted content.

 

What to expect now? Your website will get more organic visitors as your content ranks higher in search engines. Your business will get more leads and conversions from this visibility.Compared to traditional marketing, content marketing creates 3x more leads and costs 62% less.

 

Keep these KPIs in mind during the first 180 days:

 


Measure lead generation via content downloads, newsletter sign-ups, etc.

Social media engagement metrics: Track likes, shares, and comments.

Dig deeper into social media statistics, email click-through rates, and other channel-specific stats.

Integrating/correlating data across platforms is the top hurdle for 84% of B2B marketers analyzing content performance. StoryChief collects content statistics while you develop, distribute, and optimize content. Test it free.

 

 

180-365 Days: Scaling and optimizing for best results

Continue optimizing your content to scale your efforts in the next phase. This means improving your strategy, trying new things, and following industry trends. A content audit can help you find gaps and improve your content.

 

By now, what? Within a year, your content marketing will have paid off. Consistent execution will build a devoted following of interested readers who eagerly await your next post. Potential clients will know your brand and notice your internet presence, setting you apart from competition.

 

Here are several optimizations:

 

Top lead-generating content: Assess and improve your top lead-generating content. This could involve optimizing SEO, extending distribution channels, upgrading the lead magnet, or freshening up editorial material.

Analyze non-lead-generating top traffic content. Optimize landing pages, calls-to-action, and lead capture forms to boost conversions.

Content gaps: Assess your content's latent potential for new viewers. Find gaps in your plan that require additional material.


Measure lead generation via content downloads, newsletter sign-ups, etc.

SEO performance: Assess your content's SERP rankings for relevant keywords or themes.

Content performance analysis: Continuously monitor content data to find top-performing articles or assets that produce leads or high reader engagement.


 

Centralized content operations platforms let you:

 

Company insights, target audience data, and competitive information may help you create a customized content plan in minutes.

Gather marketing campaigns, team members, and clients in one place to save time and boost productivity.

Work well with your team to streamline feedback and content approvals.

Use a consolidated analytics dashboard to optimize your content strategy and make data-driven decisions.

Strategic content for your target audience boosts organic content visibility and traffic and leads.

Call-to-Action

For anyone that wants any further guidance, ClickAcademy Asia is exactly what you need. Join our class in Singapore and enjoy up to 70% government funding. Our courses are also Skills Future Credit Claimable and UTAP, PSEA and SFEC approved. Find out more information and sign up here. ( https://www.clickacademyasia.com/content-marketing )

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