top of page
  • Writer's pictureClickInsights

How to Absolutely Win Google Ads for B2B Campaign – A Guide for your First AdWords Campaign

Google Ads is a powerful advertising platform that can be used for B2B marketing campaigns. By using Google Ads, businesses can reach a large audience with minimal effort. AdWords is also a cost-effective way to target potential customers, and targeting options include demographics, interests, and even websites. Today, it has become a very effective way to reach potential customers in the B2B market, and if you are starting out with your first ever AdWords campaign, here are some tips.

Use Exact Match Keywords

Exact Match keywords are very important. They are the words you want your ad to show in order to attract customers looking specifically for those terms. These keywords can help you get better quality scores and click-through rates (CTR) because they are more targeted and relevant than broad-matched keywords.

User Intent is Important

User intent is a huge part of the Google Ads algorithm, and understanding how it works is the key to success.

Your user intent is what drives how your ads are displayed, so understanding it and optimizing for it is crucial to winning in Google Ads. The best way to understand user intent is by looking at your keywords and ad copy. If you have a keyword that's broad, like "marketing software," then your ad needs to be very specific about what you offer as an advertiser: "Our new marketing software helps small businesses save 20% on PPC advertising costs!"

When writing this ad copy, keep in mind that you want people who are actively looking for ways to save money on PPC advertising costs (user intent) using marketing software.

Optimized Ad Copy

With an optimized ad, you will be able to get more clicks for your money.

When you are looking at competitor ads, look at the title and description of their ads. It is important to use the keyword in both of these places because that is what Google looks at when deciding which ad will show up where on the SERP (search engine results page). The more relevant your ad copy is to what people are searching for, the better chance you have of getting a click.

Additionally, by using extensions such as sitelinks and call extensions, businesses can add additional information about themselves or their products directly within an advertisement. It can be helpful for people who want more details about what they're looking at or want information about your company without clicking through an external link.

Test Different Campaigns

As a B2B advertiser, it's important to test different campaigns. There are so many different variables that can influence your ad performance, such as the keywords you choose, how much you bid on them, who your competition is, and how they're bidding.

Don't be afraid to experiment with these factors until you find what works best for your business and industry. In fact, it would be wise to test at least two different campaigns so that no matter which one performs better than expected (or worse), you'll still have another campaign ready to go!

Take Ideas from Competitor

If you're looking for ideas to improve campaigns, look no further than your competitors. The key is to look at what they're doing right and then use their best practices on your own landing pages and ad copy.

Look at the landing pages of competitors who are succeeding with the same keywords as you are targeting. What do they have that you don't? Do they have more reviews or testimonials? Are they offering a better value proposition (e.g., more quantity or quality)? If so, incorporate these things into your own campaign structure.

Embrace the Long Sales Cycle

B2B sales are a long game. It's important to remember that your customers are not just buying a product; they are also investing in their business. If you want your customer to feel like they made the right choice, then you need to give them a reason why they should buy your product or service.

The goal of any B2B campaign should be getting your prospect through each stage of the buyer's journey and then closing them on their first touchpoint with your brand: website traffic, landing pages, ads, and more!


By following the tips listed above you can ensure that your B2B campaign is successful on Google Ads. Remember to be diligent in your research, create targeted ads and keywords, use effective bidding strategies, and track your results. With a bit of effort and planning, you can drive more leads and sales through Google Ads for your business.


bottom of page