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How to Analyze Competitor Keywords in 3 Simple Steps?

Writer's picture: ClickInsightsClickInsights

Knowing how to analyze your competitors' keywords gives you valuable insights. It helps guide your own keyword strategy. Doing this analysis properly allows you to see new opportunities and make more informed decisions about which terms to target.


This article provides a 3-step process for analyzing competitors' keywords, enabling informed decision-making and maximizing the impact of efforts. By focusing on terms driving the most traffic for competitors, users can leverage their competitors' keywords to improve their own search performance and leverage their insights.


Step 1: Identify Your Top Competitors

To analyze your competitor's keywords, identify your top competitors, which should include:


Direct Competitors

Target companies offering similar products or services as yours. These direct competitors aim for the same customers and market, so their keywords will closely match yours.


Major Competitors

Look for the largest companies in your industry or niche. Even if they are not a perfect match in terms of products and services, their keywords will reflect the broader terminology and phrases used in your sector. Major competitors often dominate search rankings, so their keywords are worth analyzing. 57% of businesses rank obtaining a competitive edge as one of their top three goals.


Local Competitors

For locally-focused businesses, identify competitors within a specific geographic radius. Their keywords will include location names and target consumers in that area. Local competitors may rank higher in location-based search results, so their keywords provide useful insight.


Identify 5-10 top competitors and analyze their keywords and content. These keywords provide ideas for improving visibility and rankings. Their content can also suggest new topics, subjects, and angles for content marketing. This process helps in enhancing your own visibility and ranking.


Step 2: Find Your Competitors' Top Keywords


Analyze Their Website Content

Carefully review your competitors' websites and blog posts to see which keywords and topics they are frequently discussing. The words and phrases they mention most are likely high-priority keywords in their optimization strategy. Pay attention to page titles, headings, and the main body content.


Check Their Paid Advertising

Analyze competitors' paid search ads and social media promotions. This helps identify high-value keywords they are bidding on for traffic. Conduct testing to determine the full list of keywords in their paid campaigns to determine their potential success.


Use Keyword Research Tools

Use tools like Moz, SEMrush, or SpyFu to gather keyword data from your competitors. These tools reveal which keywords drive their traffic, where they rank highest in search engines, and the keywords they focus on in content and ads. They give an overview of their optimization strategy and top keywords.


Step 3: Analyze Your Competitors' Keyword Usage & Opportunities


Examine Competitor Keyword Selection

To optimize your campaigns, analyze the keywords your competitors are targeting and identify popular, high-volume keywords driving significant traffic. Look for gaps in their keyword selection and consider targeting specific long-tail keywords, especially if they are targeting broad terms. This will help you tailor your strategies for success.


Check Competitor Keyword Ranking

Analyze competitors' Google search results for target keywords. High rankings indicate valuable search terms driving traffic to your site. However, outranking them, especially with established authority and high-quality backlinks, requires an effective optimization strategy.


Compare Competitor Content

To improve your content and achieve higher rankings, analyze competitors' optimization for specific keywords, including page titles, meta descriptions, header tags, keyword density, and overall quality. Focus on creating comprehensive, insightful, and helpful content to create a better user experience and effectively target keywords. Outperforming competitors is crucial for gaining higher rankings.


Leverage Competitor Opportunities

Based on your analysis, determine where your competitors may have missed opportunities that you can capitalize on. Some possibilities include targeting long-tail keywords they have ignored, creating content for keyword gaps they haven't addressed yet, building internal links to strengthen your site structure, earning high-quality backlinks to boost your domain authority, and optimizing page elements like titles, headings and meta descriptions more effectively than them. Finding and exploiting these opportunities can help propel you ahead of the competition. Companies only analyze 12% of their data, so 88% of opportunities go unnoticed.


Final Thoughts

Analyzing competitors' keywords provides valuable insights into their strategies. By identifying shared keywords, analyzing top pages, and examining keyword gaps, you can optimize for high-ranking terms, uncover content ideas, and outrank competitors. This data-driven strategy helps you align your keywords with your products, services, and messaging, ensuring a resonated experience with searchers.

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