Starting a brand can be a daunting task. There are so many moving parts and pieces to consider, from your target audience to your overall strategy. But one of the most important pieces of the puzzle is figuring out how to reach your audience. And in today's digital world, that means understanding how to use social media to your advantage.
One of the most popular social media platforms for brands is YouTube. And while YouTube has been around for a while, its new Shorts feature is quickly becoming a go-to for brands looking to reach a wider audience. As per a report by Alphabet, views on YouTube Shorts hit 30 billion per day in the first quarter of 2022, which is four times more than in Q1 2021.
So, how can your brand get started with YouTube Shorts? Here are a few tips:
Know your audience
Creating a successful YouTube short requires an understanding of your audience. YouTube is a vast platform with a variety of content, so it's important to know who you're targeting with your video. Are you looking to appeal to a younger audience? Then you'll need to make sure your video is funny and engaging. If you're aiming for a more mature audience, then you'll need to focus on delivering useful information in an engaging way.
No matter who your target audience is, it's important to remember that YouTube is a visual platform, and for this reason, your video should be high quality and visually appealing. Keep your audience in mind when creating your YouTube short, and you'll be on your way to success.
Don’t stuff too much information
When creating YouTube shorts, don’t stuff too much information into them. Keep them short and to the point. The clear and more concise the information, the more likely people are to watch and share them. Also, make sure the information you do include is relevant and interesting. If your shorts are boring or irrelevant, people will quickly lose interest.
Make it visually appealing
As YouTube Shorts continue to grow in popularity, it's important to make sure your videos are visually appealing. To make your YouTube Shorts visually appealing, start by choosing an exciting or interesting topic. Then, create a visually stimulating video by incorporating graphics, videos, and pictures that capture your audience's attention. Also, remember that people are watching your videos on their phones, so your videos need to be adjusted to a smaller screen.
Use branding
When it comes to branding, it is essential to use logos in YouTube Shorts. Logos are a powerful way to create brand recognition and recall. They can also help to communicate messages about your brand quickly and effectively. By including logos in your YouTube Shorts, you can ensure that your brand is front and center and that viewers will remember your brand long after they've watched your video.
Consider and pitch to a cold audience
If you're looking to start your brand's journey with YouTube Shorts, it's important to keep your cold audience in mind. Pitching to a cold audience means creating content that is accessible and engaging for viewers who may not be familiar with your brand. Brands can be achieved by keeping videos short and to the point, and using creative visuals and catchy music to capture attention. Additionally, be sure to include a call to action at the end of your videos so that viewers know how to connect with your brand.
Conclusion
Starting a brand can be a lot of work, but using social media to reach your target audience doesn't have to be. YouTube Shorts is a great way to get your brand's name out there and reach a whole new group of potential customers. Just remember to focus on quality over quantity, be true to your brand identity, and don't be afraid to experiment.
So, what are you waiting for? Get started today!