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How to Create AR Content for Your Business?

Want to know how to develop augmented reality content for your business?

There are many content-creating chances to explore within this diverse market. So without any further ado, let's get into it.


What Is Augmented Reality?

With the help of augmented reality (AR) technology, users may overlay digital data on their real-world surroundings. That's because AR apps can understand visual clues in a user's real-life environment.


These apps combine context-sensitive digital material with the physical world to create one-of-a-kind augmented reality experiences.


The AR market is expanding quickly on a worldwide scale. In 2017, this market was estimated to be worth $4.2 billion; by 2026, it is expected to be worth $88.4 billion.


How Does AR Work?

Before we get into developing AR content, it's essential to know this. This is how an AR system functions:

  1. Real-life content is captured by input hardware such as cameras, GPS, gyroscopes, etc., and is sent to the system's CPU.

  2. In order to communicate the input to the web server and/or cloud server and make the necessary virtual object requests, the processor employs the software layer.

  3. The AR system generates virtual items using software for AR content generation and feeds them back to the web/cloud server.

  4. The processor receives the virtual objects from the server and transmits them together with the augmented content to the browser and AR application.

  5. The augmented material is then sent to the display devices via the AR application.

Keep in mind that the following sorts of input are compatible with AR:


Marker-Based: The AR software works on developing the proper digital material for the image of an item captured by the input device.


Location-Based: In this instance, the input device records the device's GPS position. As part of the input, the device's sensors also record the subject's orientation. The relevant digital material is then created by the AR software, added to the actual scene, and immediately sent back to the user.


Creating AR Content


1. Repurpose Current Video Content For AR

Let's be honest: You don't need need to build something new to use augmented reality.

Use any MP4 video files that your company already has on record. There are no special file requirements for an AR video experience.


2. Transform Your PowerPoint Sales Presentation Into An AR Gallery

Not all of your cloud storage's digital stuff is becoming outdated, including videos. You may convert any slide deck you've made for product demonstrations, client positive stories, or slides for new features into an AR gallery.


Simply save each slide of the PowerPoint presentation as a JPG file.


3. Use Asset Repositories For Your 3D AR Applications

3D content is typically not a certainty, even if presentations, images, and videos are easily accessible for AR applications. However, there is no requirement to work with a 3D designer or animator to develop a three-dimensional AR experience.

Searching via 3D asset shops, comparable to shopping for online stock films or photographs, is the most convenient and affordable choice.


4. Use Your Mobile Device To Take 3D Holographic Content For AR

Heavy photogrammetry sets were once a necessity to create volumetric video content. Today, anyone can use a camera phone to collect such material. Vologram is a fantastic tool to utilize for this.


Any smartphone user may capture, play, and share volograms using its mobile app.


Volograms are essentially 3D animations that you may add to an augmented reality project. Currently, only iPhones can use the software. But that doesn't mean you can't explore other comparable options for operating systems like Android.


Final Thoughts

Thanks to the help of AR-based content production tools, you may definitely construct an augmented reality app. Even though it's an essential element, content production is merely one part of the overall process.


Likewise, finding AR designers, acquiring the appropriate infrastructure, creating a successful development strategy, and effectively managing the project are just a few of the many other tasks involved in creating AR software.


Since creating AR on your own might be challenging, we advise going through all the above-mentioned steps carefully.


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