So, you have decided to start selling your products through content? That is a great decision! Content marketing is a great way to reach new customers and increase sales. But if you want to see the best results, you need to optimize your content for conversions.
A poll of 250 company executives found that 73% of companies presently offer goods and services on social media platforms, which are by their very nature content-driven. So, why shouldn't you take advantage of this too?
Let's get into it!
What is Shoppable Content?
When you hear the words "shoppable content," what comes to mind? For most people, the first thing that comes to mind is online shopping. And you are right—that is exactly what shoppable content is.
Shoppable content is any content on a website that can get used to purchase a product or service. It could be an article, a video, an image, or even just a list of products, and it is a great way to increase traffic and sales.
But that does not mean that shoppable content has to be limited to the online world. By 2025, according to Accenture, social commerce revenues will have increased three times as quickly as traditional e-commerce. In fact, brick-and-mortar businesses can benefit from shoppable content too! All you need is a point-of-sale system that can scan barcodes or QR codes.
Why is Shoppable Content Important?
When it comes to eCommerce, it is all about the conversion rate. The more products you can get people to buy, the more successful your business will be. Online shoppers are more likely to purchase items when they can see what they are buying. Thus, content strategists are now using shoppable images and videos to increase conversion rates.
Shoppable content makes it easy for customers to find the items they want and buy them without having to leave the page. It also enables consumers to see how the products look on real people, giving them a better idea of what they are buying.
What's more, shoppable content has been shown to increase click-through rates, conversion rates, and average order values. 54% of shoppers use social media to research products. So, if you want to increase sales and engagement, then shoppable content is the way to go!
How to Optimize Your Shoppable Content?
When it comes to creating and optimizing shoppable content, there are a few key things to keep in mind.
Analyze Target Audience Needs
First and foremost, you should ensure that your target audience is the right one for conversion. Knowing who your target audience is essential for creating shoppable content that converts. Do your research and understand which demographics are most likely to buy your product. You need to know what their interests are, what their pain points are, and what solutions they are looking for.
Focus on the Relevant KPIs
Once you know your target audience, it is time to focus on the relevant KPIs. What are the key performance indicators that you want to track? Revenue? Leads? Website visits? Conversion rates? Social media shares? 80% of shoppers got advice about buying a product through social media. Once you know what to aim for, you can tweak your content accordingly.
Moreover, do not forget about customer retention tactics! Keep your customers hooked with interesting and engaging content, and they will be more likely to come back for more. Try using some of these customer retention tactics to keep your customers coming back for more: offer rewards programs, send out exclusive discounts and offers, or host customer appreciation events. 14% of people like shopping online because discount codes are readily available. So, this customer retention technique will not let you fail.
Call-to-Action
Use effective calls to action. Your CTA's need to be clear and actionable; otherwise, people will not know what to do next. Use strong verbs like "buy," "shop," and "get" to encourage people to take the next step.
Last but not least, you need to make sure your shoppable content is visually appealing. Content with images and videos tends to perform better than text-only content. Remember, people are more likely to engage with content that is easy on the eyes.
Final Thoughts
When it comes to creating shoppable content, it is crucial to optimize it for the best results.
So, what are you waiting for? Start creating shoppable content today and see how it can help boost your business!