• ClickInsights

How to Set Up Google Analytics

Google Analytics is the best way to monitor each action and measure the progress toward the goals you have planned for your brand. It is a tool you can use for nothing to calculate your ROI, gather all the data and insights about the people who visit your website and boost sales. That might help make your business even better.


Anybody can use this tool to understand their target market and develop their brand, regardless of the nature of their brand or the type of business they run. About 56 percent of all websites involved in digital marketing use Google Analytics. Companies like Airbnb, Uber, Google, and even fashion websites, use this practical tool, like Cotton: On, Superette, MANGO, Burberry, etc.


Steps to Making Google Analytics

Google Analytics accounts can be a little confusing for someone to make. However, it is beneficial if you wish to keep an eye on your website and target customers. Once a google analytics account gets set up, you will gain a lot of valuable information that can benefit your website. Here are five simple steps on how to set up google analytics.


1. Set Google Tag Manager

Google Tag Manager and the global website tag are the two methods obtainable for setting up Google Analytics. The first choice is the simple one. By setting up a Google Tab Manager dashboard account, it will collect data from your website and send it to various services, such as Google Analytics. It will save you a lot of time in adding tags, and you can easily track down downloads by adding a new tag to your google tag manager account.


2. Make a Google Analytics Accounts

Create a Google Analytics account and fill it out with all the necessary information, including the account name, the name of the website, and the site URL. Furthermore, you will have to enter your country's timezone and the website's industry category. Accepting the terms and conditions is the last step before getting your tracking ID. All the data from Google Analytics will get sent to you via the tracking ID.


3. Setting Up Tags

It is time to set up precise Google analytics tracking tags for your website after you have finished the first two steps. You must access your Google Tag Manager dashboard in order to add tags. The option to "Add a New Tag" can get found there. Once you click on that, you will get two choices to customize your tags Configuration and Triggering. All the data gathered from the tag will be stored in the configuration tag, whereas the triggering tag's function will depend on the kind of data you want to accumulate.


4. Create Aims for Google Analytics

You need to tell Google analytics your objectives for the future success of the business in addition to entering all the pertinent information about your website and company. It is a simple step to do that. Go to your dashboard and click on the admin button, from where you will get taken to the goals section dashboard. Then by clicking that, set your goals for your business over there.


5. Access to Search Engine link

You can access information on all the metrics and data about your website by connecting to your Google Search Console. You can check your website search rate, see when Google analyses your website, see the keywords you rank for in search engines and see if any other pages are linked to your site, among many other benefits, by linking to Google console.


Final Words

If you are working as a digital creator marketer, then having Google analytics is a must-have. Do not waste time estimating your customer traffic manually. Instead, take the help of this tool. Without Google analytics, you can be in a blind spot and sabotage your brand without making any improvements.