When talking about lead generation, gated content is one of the most effective tools at your disposal. You can dramatically boost conversions and generate valuable leads by asking website visitors to provide their contact information to view or download your content.
53% of marketers spend at least half of their budget on lead generation, making creating gated content can be a bit tricky. If you are not sure where to start or are not getting the results you want, don't worry! We are here to help.
So, whether you are just getting started with lead generation or looking for ways to improve your current strategy, this post is for you!
Let's get started.
Why Use Gated Content?
You may wonder why you should use gated content to boost your conversions. If you did not know already, attracting quality leads is content marketers' biggest challenge. After all, if someone is interested in your product or service, why would not they just sign up for your email list or download your white paper or e-book?
Well, there are a few reasons. First of all, not everyone who visits your website is necessarily interested in what you have to offer. Some people may simply be browsing, while others might be looking for information on a competing product.
Gated content allows you to filter out the people who are not interested in what you have to offer and focus on those who are. It also allows you to build trust with your audience.
Leads are 9x more likely to convert when businesses follow-up within 5 minutes. After all, if you are willing to give away something valuable for free, they know that you must believe in what you are selling.
And finally, gated content can help boost conversions by providing visitors with additional incentives to sign up for your email list or download your white paper or e-book.
How to Create Gated Content in 5 Steps?
To create gated content, you'll need to follow these five simple steps:
1. Choose the content you want to gate. It can be an e-book, whitepaper, research report, video, or audio recording.
2. Create a landing page that provides a brief description of the content and encourages visitors to sign up for access.
3. Set up a system that captures contact information from visitors in exchange for access to the content. It could be a form on your website or a landing page hosted by a third-party provider.
4. Upload the content and make it available to registered users only.
5. Promote the landing page and content aggressively to drive traffic and conversions.
How to Use Gated Content to Boost Conversions?
You've probably heard that you should use gated content to boost conversions, but you may not know how to do it. 68% of B2B businesses struggle with lead generation, which is why it is a must for you to have an idea about gated content.
First, you need to create gated content that's relevant to your target audience. Make sure it offers real value in exchange for their contact information—you want them to feel like they are getting something worthwhile in return.
Next, you need to design an effective landing page to promote your content. This is where you'll ask people for their contact information in exchange for access to the content. Be sure to make the process as easy and user-friendly as possible.
Once you have your content and landing page ready, it's time to start promoting them! Use your social media channels, email marketing list, and other online assets to drive traffic to your landing page. And be sure to track the results so you can see how well your gated content is performing.
What Are the Best Practices for Using Gated Content?
When using gated content to generate leads, there are a few best practices you should keep in mind. Here are a few tips to help you get started:
1. Make sure your gated content is high quality and genuinely provides value to your audience.
2. Offer something truly unique and exclusive in exchange for contact information.
3. Make signing up for your gated content as straightforward as possible.
4. Promote your gated content like crazy! Let people know what they are getting in exchange for their contact information.
5. Test, test, test! Try different types of gated content and see what works best for you
Final Words
When executed correctly, gated content can be a powerful way to generate leads and boost conversions. With these tips, you can use gated content to generate leads, boost conversions, and build relationships with your audience.