• ClickInsights

Importance of Having a Mobile Optimized Website for Your Business


Highlights - Mobile devices (excluding tablets) will account for over 55% of all internet traffic in 2022, according to Statista, and since the start of 2017, they have consistently been around 50% of worldwide website traffic.


Most businesses understand that mobile devices are a great way to market and sell their products and services. Mobile phones have become an integral part of our lives, and many companies are quickly adopting the mobile-first strategy, which is a good way to ensure higher conversion and sales.


In this modern society, the use of mobile devices is almost ubiquitous. Ensuring that a website is designed to be responsive and mobile-friendly ensures that you reach your target audience in their preferred mode of access.


Not having a mobile-optimized website also means that your chances of ranking on Google are slim compared to your competitors since one of the factors that Google considers in ranking a website is how well it performs on mobile devices. There are various other reasons why you should consider having a mobile-ready website, and these include


Better User Experience

According to a recent survey, 60% of mobile users have had difficulties accessing websites from a mobile that have resulted in them exiting the webpage. As a brand, you don’t want to be part of this statistic.



Having a mobile-friendly website means that your users get access to a better user experience since they can quickly and easily navigate through your website. This is especially important for companies with location-based services who need to have a stronger online presence.


Helps With the Faster Page Load Speed

A mobile-optimized website has its code optimized for page load speed, which means your pages will start loading faster. Mobile users are impatient, and if they have to wait too long before a web page loads, chances are many of them will abandon it.



A mobile-ready webpage also has a low bounce rate which guarantees users an enjoyable browsing experience and is another factor that Google considers in ranking websites.


Increased Conversion Rates

A mobile-optimized site is easier for users to navigate through and find what they are searching for quickly, leading to better conversion rates. The mobile checkout rate is also higher than other platforms, which can directly impact your revenue.



Increase Average Time on Site

Users with a positive mobile user experience will stay longer on your website and spend more time there. The longer they spend on your site, the more likely they will convert or come back later.




Helps With the SEO

Regardless of the type of industry that you are in, having a mobile-friendly site is crucial for your business since most people now prefer to use their phones to access the internet. A mobile-ready website means that you are more likely to rank well on Google, crucial for businesses since most of their potential customers are probably searching for them online.



A lot of searches are now happening via mobile devices and what is even more important is that traffic from mobile search has surpassed desktop search in recent years. This means that if you are not ranked well on Google, chances are you will miss out on a significant number of potential customers.


Benefits for Businesses With Online Stores

A mobile-friendly website also benefits ecommerce sites since it increases the likelihood of users completing transactions on their websites. Most people prefer to shop while they are commuting or resting.



The fact that numerous people own mobile phones now means that they can compare prices and read reviews etc., from the comfort of their homes, which is why having a mobile-ready website is crucial for businesses with online stores since you can broaden your market coverage.


Conclusion

In conclusion, having a mobile-friendly website is crucial for any business that wants to increase its online ranking and performance. It will also improve the overall outlook of your brand and give users an enhanced user experience which leads to increased conversion rates, better user engagement, and faster page load speeds.