Indonesia's AI Boom: How Gemini Is Powering a Nation of Creators

In our previous blog, we explored how Malaysian users are embracing Gemini as a multilingual and visual assistant, with one in five users turning to the platform to generate images. Indonesia presents an equally fascinating, but distinctly different, AI story.

Gemini’s Southeast Asia Report 2026 reveals that Indonesians are using Gemini as a creative, mobile, and highly practical assistant. From generating millions of images every day to combining text with images and voice, users are finding ways to incorporate AI into their fast-paced digital lives.

Here are the major findings of the report, highlighting Indonesia's distinctive relationship with Gemini.

1. Creativity Is Indonesia's Biggest Gemini Use Case

Indonesia stands out for its strong creative engagement with Gemini. Creative prompts account for 32% of user journeys in Indonesia, making creativity the country's largest identified use case. Daily life and conversations follow at 21%, while academic and professional uses account for 9% each.

The finding positions Indonesia differently from markets where workplace productivity dominates AI usage. For Indonesians, Gemini is increasingly a tool for turning ideas into something tangible– from visual concepts and social content to other forms of creative expression.

2. Indonesians Are Embracing Multimodal AI

Indonesia leads the region in multimodal interaction, with 1 in 2 Gemini prompts containing inputs beyond text. Users are combining text with images, voice, and other expressive formats to communicate with Gemini, making their interactions more natural and context-rich.

This behaviour reflects a shift from traditional text-based prompting towards a more intuitive form of AI interaction. Instead of describing everything through words, users can show Gemini what they mean through an image or voice, making the technology particularly useful for people who are constantly moving between different digital environments.

3. Indonesia Is Generating 9 Million AI Images Every Day

Indonesia's appetite for AI-powered creativity becomes even more apparent in its image-generation figures. The report states that 9 million images are generated in Indonesia every day, the highest figure in Southeast Asia. Creative user journeys also account for 32% of Indonesian Gemini usage.

The scale of image generation suggests that AI-powered visual creation is moving well beyond experimentation. For creators, marketers, entrepreneurs, and everyday users, Gemini is becoming a readily available creative tool that can help turn concepts into visuals without requiring advanced design skills.

4. Gemini Is Built for Indonesia's Fast-Paced, Mobile-First Lifestyle

Indonesia's mobile-first environment is another major factor shaping how people use Gemini. 82% of prompts in Indonesia come from mobile devices, compared with 73% across Southeast Asia overall. The report describes these interactions as fluid and highly conversational, reflecting a population that spends more time navigating on the go than at a desk.

This makes Gemini particularly useful as a pocket-sized assistant rather than a desktop-bound productivity tool. Whether users need quick advice, spontaneous suggestions, or help solving a problem while away from a computer, the mobile format allows AI to accompany them throughout the day.

5. AI Is Becoming a Creative Sidekick for Indonesia's Creators

The report illustrates this creative relationship through the example of a micro-influencer who uses Gemini to generate social-media captions, visualize ideas, and develop content while moving between locations. It describes Gemini as a "sat-set" creativity partner– a tool that helps users move quickly from an idea to execution.

This reflects a broader opportunity for Indonesia's creator ecosystem. Rather than replacing the creative process, Gemini can help users overcome the slower parts of it, from brainstorming and writing to visual development. For creators operating with limited time and resources, that ability to produce and refine content on the go can make AI a valuable everyday collaborator.

Bottom Line

Indonesia's Gemini story is ultimately one of creativity at scale. While Malaysia has emerged as Southeast Asia's leading market for the proportion of users generating AI images, Indonesia takes the phenomenon to another level, with 9 million images generated every day and creativity accounting for nearly one-third of user journeys.

The country's mobile-first behaviour and strong appetite for multimodal interaction further demonstrate that Indonesians are not simply experimenting with generative AI. They are adapting it to their own fast-paced routines and using it as a creative companion wherever they are. As the technology continues to evolve, Indonesia's experience could offer an important glimpse into how AI-powered creativity develops when it meets a large, highly engaged digital population.

To explore more insights into Indonesia's AI adoption, download Gemini’s Southeast Asia Report 2026.