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Is Google Analytics 4 Worth Sticking Around - A Closer Look

You're probably familiar with Google Analytics: it's used by up to 28.1 million websites worldwide. And, up until recently, it was also one of the most basic.


But Google recently announced a major update to Analytics: Analytics 4. This new version comes with a slew of new features, including enhanced data visualization, conversion funnel tracking, and integrated marketing insights. Sounds great, right? So much so that Google's dominance comes out to be 86% of market shares.


The problem is, many users are finding that the new version has a lot of drawbacks and limitations. So the question is, is it worth sticking around? In this article, we'll take a closer look at Google Analytics 4 and help you decide whether or not it's right for you.


What Are the Drawbacks and Limitations of Google Analytics 4?

So, you've been using Google Analytics 4 for a while now, and you're starting to feel its limitations. You're not sure if it's worth sticking around.


Well, let's take a closer look at the drawbacks and limitations of GA4. First, it can be quite difficult to use, especially for new users. It can be tricky to configure and customize, and there are quite a few settings to play with.


Second, GA4 is quite limited in terms of functionality. It doesn't offer as many features as some of the other analytics tools out there. And finally, it can be quite slow and cumbersome, often crashing or freezing up.


All in all, it's up to you whether or not Google Analytics 4 is worth sticking around. It has its drawbacks and limitations, but it may still be the right tool for you.


What Changes Should Be Made to Maintain Accuracy?

To ensure the accuracy of your data, there are a few changes that you should make to your GA setup.


First, be sure to correctly tag all of your links. This includes both internal and external links, as well as links in email marketing campaigns and social media posts.


Second, set up filters to exclude traffic from bots and spam sources. You can do this by setting up specific filters in GA or by using a third-party tool like Botify.


Third, regularly audit your data for anomalies. This means checking for unexpected spikes or drops in traffic, as well as incorrect data points. You can use the GA Data Quality report to help you with this.


How Does GA4 Compare to Other Analytics Solutions?

When it comes to comparing Google Analytics 4 to other analytics solutions, there are a few drawbacks and limitations you should take into consideration. Firstly, GA4 doesn’t support some legacy systems such as Accelerated Mobile Pages and Enhanced Ecommerce yet, making it difficult for those businesses who depend on them.


Secondly, GA4 is more difficult to configure than many of its competitors and can be challenging for beginners.


Finally, unlike some of the other analytics solutions out there, GA4 isn’t open source—meaning that its source code isn’t available for developers to customize or extend.


So while it might not be the perfect solution for all organizations, these drawbacks and limitations shouldn't be enough to make you abandon Google Analytics 4 altogether. With its cutting-edge features like predictive analytics and enriched customer profiles—to name just a few—GA4 is still well worth sticking around for!


Summing It Up: What's the Verdict on Google Analytics 4?

You're probably wondering: with all the drawbacks and limitations of Google Analytics 4, is it worth sticking around? Well, that depends on your particular goals and needs! If you’re looking for an efficient way to understand customer behavior on the web and app, Google Analytics 4 is worth considering. It provides excellent insights into user engagement and offers the ability to create custom audiences for remarketing.


At the end of the day, GA4 is still in its early stages; there are some drawbacks and limitations that may be off-putting for larger or more experienced companies. But for small or medium-sized businesses looking to make their mark in the digital world, it's a great place to start.


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