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Is Ubersuggest Worth It? A Comprehensive Review

So, you could use a robust marketing tool but cannot afford Ahrefs or SEMrush. That’s okay! We have got your back. Luckily, there is a tool. But be warned that it may not be for everyone.


Today, we are doing a comprehensive review of Ubersuggest. There is a good chance you have heard about it or might have even played with the idea of buying it but were not sure if it was a good fit for you or your business.


In this review, we'll take a closer look at Ubersuggest and evaluate its features, pros, and cons so that, by the end, you can reach a verdict on whether it is worth your buck. Let’s dive in, shall we?


What is Ubersuggest?



Ubersuggest is an SEO and keyword research tool developed by Neil Patel, a well-known digital marketing expert. It was initially launched as a keyword research tool, but over time, it has expanded to include a wide range of features for SEO, content marketing, and PPC advertising.

Ubersuggest works by providing you with keyword suggestions based on the topic you type into the search box. The tool analyzes the search volume, competition, and other metrics related to each keyword and provides you with a list of related keywords that you can target in your content.


1. User Interface

The first thing to note about Ubersuggest is its clean and user-friendly interface. The tool is designed to be intuitive and easy to use, even for beginners.


The dashboard is organized into several sections, including:

  • Rank Tracking: Tracks and shows search rank positions for a website over a specific period.

  • SEO Opportunities: Shows a list of potential opportunities for a website to rank higher in searches including potential keywords, tags, meta description, etc.

  • Keyword Research: Provides insights into a particular keyword's search volume, difficulty, and related keywords.

  • Site Audit: Analyzes a website's technical SEO issues and provides suggestions for improvement.

  • Traffic Estimation: Provides traffic data for a particular domain or URL, including organic traffic, paid traffic, and top pages.

  • Backlinks: Provides a list of a website's backlinks, including the linking domains, anchor text, and domain authority.

  • Labs (Newly added section): Provides suggestions for topics and keywords for creating new content, with access to experimental features like Keyword Generator and AI Writer.


2. Keyword Research

One of Ubersuggest's main features is its keyword research tool. You can enter a keyword or phrase and receive data on search volume, CPC, competition, and related keywords. The tool also provides a list of the top-ranking pages for the keyword, along with their domain authority, number of backlinks, and estimated monthly traffic.


One feature that sets Ubersuggest apart from other keyword research tools is its ability to provide data for different countries and languages. This is particularly useful for businesses that operate globally or target specific international markets.


Another useful feature is the ability to filter keywords based on different criteria, such as search volume, CPC, competition, and seasonal trends. This allows you to identify high-opportunity keywords that are relevant to your business and target audience.

3. Site Audit

Ubersuggest offers a dedicated site audit tool that analyzes a website's technical SEO issues and provides recommendations for improvement. The tool checks for issues such as broken links, duplicate content, missing alt tags, and slow page speed. You can also connect your Google Analytics and Search Console accounts to the tool to receive more comprehensive data on your website's performance.


The site audit feature is particularly useful for website owners and SEO professionals who are looking to improve their website's visibility in search engines. Also, this tool offers actionable suggestions for enhancing website performance, which can help boost search engine rankings and drive more organic traffic.

4. Traffic Analysis

Ubersuggest's Traffic Analyzer is a powerful feature that allows website owners and digital marketers to gain insights into their website's traffic, as well as the traffic of their competitors. This tool lays out key metrics about your website's traffic, such as the number of monthly visitors, the most popular pages on the site, and the sources of the traffic.


To use the Traffic Analyzer, you simply enter the URL of the website you want to analyze. And voila! You have an overview of the website's traffic, including the number of monthly visitors, the number of page views, and the average time visitors spend on the site. Additionally, you can see the top pages on the site based on the number of page views. One of the most remarkable features of this tool is its ability to see the top organic keywords and sources driving the website's traffic. On top of that, it allows you to compare the traffic of multiple websites, which can be super handy if you want to benchmark your website's traffic against that of your competitors.

5. Rank Tracking

This feature allows you to track your website's search engine rankings over time for specific keywords or phrases.



To use Ubersuggest's rank tracking feature, you simply put in the URL of your website and the keywords you want to track. The tool then provides a report that shows the website's current ranking for each keyword, as well as historical data that tracks the website's ranking changes over time.

The best part of this feature is that it gives you insights into how your SEO efforts are affecting your website's search engine rankings. You can even track your competitors' search engine rankings for the same keywords. This information can be valuable for identifying new keywords to target, as well as for monitoring your competitors' SEO strategies.


6. Backlinks

In addition to a plethora of tools mentioned above, Ubersuggest provides a feature for analyzing a website's backlinks. By simply entering a domain or URL, you receive a comprehensive list of the backlinks pointing to that site, as well as metrics such as the domain authority of the linking site, the anchor text used in the link, and the type of link (e.g., do-follow or no-follow). The tool also delivers a list of the website's top pages, along with their estimated traffic and backlinks.


Besides, you can even set up alerts to notify you when new backlinks are discovered, allowing you to keep track of your progress and identify any potential issues with your backlink profile.

7. Content Ideas

With Ubersuggest, you will not run out of ideas for fresh content. Just tell the tool what keywords you want to rank for, and its AI-powered algorithm will scan the search engine results to create highly relevant content for your website.



This feature is particularly useful for content marketers who are always on the lookout for new topics and ideas. The tool also comes up with data-driven insights on what topics and keywords are popular among your target audience and helps you identify content gaps and opportunities in your industry.

8. Pricing

When it comes to pricing, Ubersuggest is definitely one of the cheapest options on the market. The website claims to be 70% cheaper than its competitors (such as Ahrefs and SEMrush) on a monthly subscription and 90% cheaper on a lifetime subscription.



Ubersuggest offers three plans: Individual, Business, and Enterprise. The cheapest plan is as low as 12 bucks a month which can be a huge cost-saver if you have only one website to manage. But if you want to get the most value, it is best to go with a lifetime plan that starts at just $120 and includes all future updates.


Is Ubersuggest worth it?

If you want to level up your marketing game without breaking the bank, Ubersuggest is a fantastic option. Now, with a smaller price tag do come some limitations. In comparison to SEMrush, its keyword research functionality, domain and competitor analysis are not as detailed and comprehensive. But if you are a small business or an individual, you should be just fine.

Still not sure if Ubersuggest is worth your investment? Don’t worry. You can always start with a 7-day free trial. On top of that, the tool offers a 30-day money-back guarantee on all their plans. So, you don’t have anything to lose, really.


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