It can be a struggle to produce content consistently, and an even bigger challenge to produce engaging content.
Elizabeth Taylor, Senior Trainer at ClickAcademy Asia, shares 3 useful (and free!) tools for you to get inspiration for your content marketing.
Google Trends
While most people are aware of Google Trends, it is often overlooked by marketers. We can use it to look at trending search topics but we can also go deeper by looking at related topics and queries. These tell us what customers are looking for alongside the keywords.
Answer the Public
Answer The Public is a keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud. This is a really useful tool to benchmark what customers are looking for and identify gaps in your content marketing.
Ubersuggest
Ubersuggest is a free SEO tool that specializes in generating new keyword ideas. It was a tool that scraped Google Suggest terms but after acquisition by entrepreneur Neil Patel, it now has a feature called 'Content Ideas'. This will show you the top-performing pieces of content for a particular topic or keyword and the engagement, so you can see what content is working for your industry.
Get hands-on guided training on Content Marketing at ClickAcademy Asia's Content Marketing for Web, Mobile & Social Media. The 2-day course covers world-class frameworks, templates and case studies on content marketing strategies. Find out more here. The course is accredited by Skillsfuture Singapore and is Skillsfuture Credit claimable.
If you are experienced in content marketing and would like to align your current content with your brand positioning using a content marketing audit, as well as build a business case for content marketing, check out our Advanced Content Marketing Masterclass course.