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[Masters of Marketing] Optimising Digital Experiences and Personalisation for Branding and Revenue

Why should we ensure that we provide seamless digital experiences for our target audiences?

Don Lee, Managing Director, APAC from Magnolia CMS shares reasons why you should optimise your customer touchpoints.


The digital experience nowadays is highlighted even more these days, when everyone is spending more time online, consuming content, purchasing products, forming impressions of various companies that continually try to impress and sell to us.

This is the main reason why you should adopt digital experience and personalisation to build your brand and increase revenue.

When you go digital, your brand becomes your product. Every experience at every single touchpoint for the customer also becomes an opportunity for you to showcase the values of your brand. To take advantage of this, you need to build a great digital experience that helps to orchestrate, as well as enhance, each step of the customer journey. Once the experience is positive, they will keep coming back for more.

Content, no matter how incredible or engaging, is useless if it does not reach the eyeballs of the right type of consumer, at the right time, through the right channel. When you personalize, you are making it relevant, and when it is relevant, customers are more likely to volunteer more information on their preferences, allowing you to build campaigns that focus on them.

Magnolia is a leading digital experience software company. We help brands outsmart their competition through better customer experiences and faster DX projects. Global leaders such as CNN Philippines, Midea, NCS and Toshiba rely on Magnolia for maximum reliability, high-speed project implementation and exceptional omnichannel experiences.

If you are an experienced senior marketer from a brand, agency or tech company willing to share your marketing secrets and would like to contribute to the Masters of Marketing series, click here to get in touch.


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