Mobile devices are no longer just a simple convenience but have become essential tools in many different areas of life. We can’t imagine living a day without mobile, and it continues to play an important part in how as a business, we market our products or services to customers, and this trend does not appear to be slowing down anytime soon.
As per statistics, users spend 59% of their online time using a mobile device compared to a desktop computer. As a result, it’s more crucial than ever for organizations to cater to that experience in order to produce more leads, conversions, and money. Since a mobile provides a different experience and interface, you need to develop a marketing strategy designed specifically for this type of user. So, how do you go about generating leads from a mobile device? Here are some ways to get started
Make Mobile-Friendly Forms
If your forms are not mobile-friendly, you’re likely to lose out on many potential leads. Mobile users are typically looking for something quickly and easily, so if they have to fill out a long-form that’s not optimized for their device, they’re likely to abandon it.
For most mobile users, filling out forms while on a mobile device can feel incredibly frustrating. Most of the time, fields are too small, and you end up clicking on the wrong space. Also, form fields usually contain more unnecessary sections that need to be filled out, leading to a lot of scrolling.
And let’s face it - both of these things will most likely send visitors to another website that is much easier to navigate and doesn’t require such an intensive user experience. To avoid this, make sure your forms are optimized for mobile devices. This means keeping the fields simple and easy to fill out and getting rid of any sections that are not absolutely necessary. You can also increase the size of the fields to make it easier for users to input their information.
Create a Simple and Precise Call to Action
Your call to action (CTA) is one of the most important elements on your website - regardless of whether it’s being viewed on a mobile device or a desktop computer. A CTA is what tells visitors what you want them to do next and, if done correctly, can be extremely effective in converting leads.
When it comes to mobile devices, it’s especially important to use a concise CTA. Since users are typically viewing your website on a smaller screen, they don’t have the time or patience to read along and boring CTA. Your CTA should be concise, containing text that sounds irresistible.
For example, “Download our app now!” or “Sign up for our newsletter to get exclusive deals!” are great CTAs that will grab the attention of mobile users.
Create a Separate Landing Page for Mobile Users
If you’ve ever run an eCommerce site or sold digital things online, you’re well aware of the importance of landing pages. However, these pages are even more vital for mobile users. If you’re driving traffic to a specific website, you should have a strategy to guarantee that users have the greatest experience possible, regardless of their device.
Today 60% of browsing is done through a phone, so it only makes sense that you should have a mobile-specific landing page. This page should be easy to navigate and have a simplified layout, making it quick and easy for users to find what they’re looking for. Another way to increase your chances of lead generation is by making sure that your page is mobile responsive and isn’t wider than the screen.
Conclusion
Generating leads from a mobile device may seem difficult, but it’s not impossible. By following the methods mentioned in this article, you can create a marketing strategy that is designed specifically for mobile users. And who knows? You may start to see better results than you ever thought possible.