Customer segmentation is a crucial aspect of modern marketing. By dividing a large and diverse customer base into smaller groups based on shared characteristics and behaviors, businesses can tailor their marketing strategies and messages to each segment, increasing the likelihood of conversion and loyalty. However, as the amount of customer data continues to grow and become more complex, traditional segmentation techniques are becoming increasingly inadequate. That's where AI marketing tools come in.
In this blog, we'll explore the top seven AI marketing tools for customer segmentation in 2023 and how they can revolutionize your marketing strategy.
Top AI Marketing Tools for Customer Segmentation
Pricing: 15-Day Free Trial / Annual - $2,495
Availability: Public / Subscription-Base
Neural Designer is an AI marketing tool that uses machine learning algorithms to analyze customer data and predict customer behavior. With Neural Designer, businesses can create predictive models that identify which customers are most likely to purchase a particular product and which customers are at risk of churning. This tool can also help businesses identify cross-selling and upselling opportunities by analyzing patterns in customer purchasing behavior.
2. Persona.ly
Pricing: Custom Plans
Availability: Public / Subscription-Based
Persona.ly is an AI marketing tool that uses machine learning algorithms to create detailed customer personas. By analyzing a range of data points such as demographics, purchasing behavior, and browsing history, Persona.ly can create accurate and detailed profiles of each customer segment. These profiles can be used to tailor marketing messages and strategies to each segment, increasing the chances of conversion and retention.
3. Segment
Pricing: Free Trial / Team - $120 per month / Business - Custom Pricing
Availability: Public / Subscription-Based
Segment is an AI marketing tool that simplifies the process of collecting, managing, and analyzing customer data. With Segment, businesses can connect their customer data from a range of sources such as CRM systems, marketing automation tools, and social media platforms, and analyze this data in real-time. This tool can help businesses identify new customer segments, as well as track the effectiveness of marketing campaigns and identify opportunities for improvement.
4. Optimizely
Pricing: Free Trial / Custom Plans
Availability: Public / Subscription-Based
Optimizely is an AI marketing tool that uses machine learning algorithms to optimize marketing campaigns in real-time. By segmenting customers based on their behavior and preferences, businesses can create tailored messaging and user experiences that increase engagement and conversion rates. With Optimizely, businesses can test a range of variables such as messaging, design, and layout, and identify which combination of variables is most effective for each customer segment. This tool can help businesses improve conversion rates, reduce bounce rates, and increase customer engagement.
Pricing: Custom Plans
Availability: Public / Subscription-Based
IBM Watson Marketing is an AI marketing tool that uses machine learning algorithms to create personalized customer experiences. With IBM Watson Marketing, businesses can analyze customer data in real-time, and create personalized recommendations and offers based on this data. This tool can also help businesses identify new customer segments, as well as track the effectiveness of marketing campaigns and identify opportunities for improvement.
6. Granify
Pricing: Based On Free Consultation
Availability: Public / Subscription-Based
Granify uses artificial intelligence to analyze customer behavior and predict which customers are likely to make a purchase. This tool then segments customers based on their predicted behavior, allowing businesses to create targeted marketing campaigns and personalized shopping experiences.
7. Adext AI
Pricing: Starter - $16.59 per month / Venture - $99 per month / Core - $299 per month / Enterprise - Custom Plans
Availability: Public / Subscription-Based
Adext AI is an AI-powered advertising platform that uses machine learning algorithms to optimize ad campaigns in real-time. This tool can automatically adjust ad targeting and messaging to ensure that each ad is shown to the most relevant audience, based on customer segmentation.
Final Words
AI marketing tools are transforming the way businesses approach customer segmentation, providing new and innovative ways to analyze customer data and create personalized marketing experiences. By leveraging the power of machine learning algorithms, businesses can gain deeper insights into customer behavior and preferences, and tailor their marketing strategies and messages to each segment more effectively.
However, it's important to approach the implementation of these tools with careful planning and execution, to ensure maximum effectiveness and ROI. As we move into 2023, businesses that adopt AI marketing tools for customer segmentation will have a significant advantage over those that do not, in terms of their ability to compete and thrive in an ever-evolving digital landscape.