• ClickInsights

Shoppable Content: The New Way of Buying Online

In a world where we can purchase anything we want with the click of a button, it's no surprise that shoppable content is on the rise. The trend allows consumers to shop for products directly from the comfort of their homes.


Shoppable content is essential online content (such as articles, videos, or social media posts) that includes links or embedded Shopify widgets that let the reader purchase the products featured in the content.


The Growth of Shoppable Content

As social media platforms become more ubiquitous in our everyday lives, it's no surprise that an increasing number of people are using them to make purchases. A recent study found that 43% of Gen Z and 49% of Millennials have bought products from social media platforms.

The finding suggests that social media platforms are becoming increasingly important channels for businesses to reach young consumers. With more and more adults making purchasing decisions based on what they see on social media, it is essential for businesses to have a strong presence on these platforms.


Benefits of Creating Shoppable Content for Businesses

Shoppable content is a new way of marketing that is quickly becoming popular among online retailers. It is simply content that can be bought directly from the page it is on, and this can be anything from a blog post to a product page on a website.


There are many benefits to using shoppable content, but here are five of the most important ones:


Shorter Sales Funnel

One of the biggest benefits of shoppable content is that it can help to shorten your sales funnel. How?

Well, if a customer is able to find and purchase a product directly from your content, they won't need to go through the process of adding the item to their cart and then proceeding to checkout.

Escaping all of this can save a lot of time and hassle for you and your customer and ultimately lead to more sales.


Better Customer Experience

Shoppable content provides a better customer experience because it is more convenient and easier to use. Customers can see all the information they need on one page and don't have to go through the hassle of clicking through to a separate product page.


Increased Brand Loyalty

Building brand loyalty is essential for any business that wants to create a sustainable, long-term customer base. One way to foster this loyalty is by using shoppable content, which allows customers to purchase products directly from your website or blog without having to leave to go to an external site. Also, when customers have a positive experience with your brand, they are more likely to come back and buy from you again.


Higher Engagement and Conversion Rates

Including shoppable content on your website can be a great way to increase both engagement and conversion rates. Customers are more likely to stay on your site longer and make a purchase if they don't have to go through several steps to do so.

Shoppable content also allows users to take action immediately, without having to leave the content they are viewing, and this increases the chances that they will eventually convert. Additionally, shoppable content is often more visually appealing and engaging than traditional content, which contributes to higher conversion rates.


It has a Greater ROI

When it comes to advertising, there is one format that stands out above the rest in terms of ROI: shoppable content. Shoppable content is more targeted than other advertising formats, and this makes it more effective in terms of driving sales and generating leads.

While other advertising formats may reach a wider audience, shoppable content is more likely to be seen by people who are interested in what you're selling. Also, with shoppable content, businesses can specifically target their audience with products and services that they are interested in.


Key Takeaway

Shoppable content is an effective way for businesses to improve their online presence and reach more consumers. With the right strategy, businesses can use shoppable content to increase sales, build customer loyalty, and boost brand awareness.

So, if you're looking for ways to improve your eCommerce strategy, shoppable content is something you should consider.