In the ever-evolving marketing landscape, staying ahead of the curve is not a choice. This is where efficiency comes in. Thanks to the meteoric rise of AI, being able to automate almost your entire marketing process is no longer a surprise. In fact, there are plenty of platforms that allow you to do that. And Smartly.io is one of them.
In this review, let’s explore this AI-powered advertising tool and see if it is good enough to get the job done. Are you ready?
What is Smartly.io?
Smartly.io is an advertising platform, a smart one, mind you. It employs artificial intelligence and machine learning to create an enriching experience for marketing professionals - allowing them to do more with little time and effort.
Well, Smartly.io takes the manual work out of your campaigns, offers you dynamic creative tools, and eliminates data discrepancies for optimized performance. Here is how -
Imagine engaging your audience with creative content that's not just eye-catching but also tailored to each individual. Well, the Smartly.io platform brings you automated creative production, where you can streamline your workflow and save chunks of your valuable time.
Targeting is okay, but creative quality, relevance, and personalization? That is what really matters. With Smartly, you can deliver highly personalized ads at scale, where your media and creatives are always in sync. To make it happen, you've got automation tools at your fingertips that can help you govern, scale, and collaborate across different markets and platforms such as TikTok, Meta, Instagram, etc.
Actionable AI Insights
In the marketing game, it is easy to feel like you're drowning in data but starving for insights. And the struggle is real when you're bouncing between platforms, right?
On the contrary, Smartly offers a unified experience - a single platform with all your actionable insights. It lets you set up experiments effortlessly and get feedback in real time. And to help you make informed decisions, you can even integrate first and third-party data. Besides, you can define your KPIs and build custom expressions as different businesses have different marketing goals. And the cherry on top – predictive algorithms doing the budget hustle for you.
The Creative Suite
The Smartly Creative Suite is your creative genie in a bottle for all your preferred channels. It blends dynamic creative optimization, creative management, and creative intelligence into one smooth ride.
With the Creative Suite, you can collaborate effortlessly, automate creative assignments, and personalize ads at scale - all in a single workspace. Oh, and data-driven optimization? Well, Smartly comes equipped with algorithms that assign a score to your creatives across all channels, taking the guesswork out of what creatives perform best.
In a world where consumers juggle an average of 8+ platforms, crafting campaigns becomes an endless loop of repetition. But you don’t have to worry if you can automate most of it. And thankfully, Smartly offers you a single campaign creation console that streamlines scaling across diverse platforms, be it Meta, Instagram, or Snapchat. You don’t have to navigate through multiple logins and platforms anymore - simply allocate budgets with predictive algorithms.
Be the maestro of your media spend with clever campaign orchestration, automatically hitting pause on underperformers. Launch multiple campaigns simultaneously, tweak them effortlessly, and centralize your campaign management - all of it from within Smartly.
Third-party integration makes sure you don’t have to juggle platforms every time. Not only can you pull your data from various platforms but also create campaigns for these platforms while staying within the Smartly dashboard.
Some of the key Smartly integrations are Instagram, TikTok, Pinterest, YouTube, Snapchat, Meta, and Google Ads.
Smartly does not offer any specific pricing plans or packages. In order to get the pricing or a platform demo, you are required to get in touch with a Smartly expert.
So, is Smartly worth a purchase? Well, the platform is pretty intuitive and powerful and can surely make your life, as a marketing professional or business, a whole lot easier. But, ultimately, the decision is based on how much you can afford to spend on marketing automation. The lack of a free trial is a downside but you can always request a demo and see if it works for you.