Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s take a look at some of the most significant developments from the last week in the world of social media.
1. Political Content is on the Decline on Facebook, According to the Latest ‘Widely Viewed Content Report
Meta has released its latest Widely Viewed Content Report for Facebook, covering Q3 2022, which, for the first time, isn’t riddled with data gaps due to some of the most popular posts in the app later being removed by Meta for violating its platform rules.
Meta originally came up with its Widely Viewed Content Report, which shows the most viewed posts and links in the app, as a means to counter the narrative that its algorithms help to amplify right-wing and extremist content - though thus far, it hasn’t really succeeded in showing that this isn’t the case, necessarily.
2. Meta Showcases New AI System That Can Use Strategic Reasoning to Solve Problems
Meta has introduced CICERO, its AI system that can use strategic reasoning and natural language to solve problems put before it.
According to Meta, CICERO is the first artificial intelligence agent to achieve human-level performance in the popular strategy game Diplomacy. Diplomacy has been viewed as a nearly impossible challenge in AI because it requires players to understand people’s motivations and perspectives, make complex plans and adjust strategies, and use language to convince people to form alliances.
3. Pinterest Adds Support for More Languages in the App
Pinterest has announced the next step in its international expansion, with the platform adding support for Afrikaans, Croatian and Bulgarian language Pins, broadening global accessibility in the app.
Every month more than 400 million people come to Pinterest to find the inspiration they need to create the life they love. With millions of Pins in Afrikaans, Croatian and Bulgarian already on the platform, it’s now easier than ever for Pinners to discover fresh ideas, and get inspired for their life’s projects in their preferred language.
4. YouTube Adds Quizzes as a Community Post Option, Expands Visual Editing Tools
YouTube’s launched two new tests for its Community Posts feature, which will provide more ways for creators to engage and interact with their audience in the app. It is expanding its new visual editing process for image-based posts, which offers more ways to compose your Community updates.
YouTube’s also adding quizzes as another Community Posting option, providing more ways to generate direct engagement and interaction with your viewers. Moreover, YouTube also added disappearing updates as a Community Post option back in June, while you can also post GIFs, images, and polls to boost interaction with your channel viewers.
5. YouTube Looks to Promote Shorts via World Cup Activations
YouTube’s sending a group of popular Shorts creators to Qatar to create content from the event, including Cheeky Boyos, Noor Stars, Rima, and Jesser. It will also send a second cohort of Shorts creators to Qatar to cover the finals of the Cup.
YouTube’s also hosting classic World Cup matches on the official FIFA YouTube channel, along with other elements tied into this year’s tournament. Moreover, the online video-sharing platform is hosting a ‘Shopping on Shorts’ Challenge, in partnership with FIFA, which will enable users to purchase an official 2022 World Cup T-Shirt for their country directly via YouTube Shorts.
6. Meta Shares Tips for Marketers in New ‘Social Skills’ Video Series
Meta has released the latest episodes of its ‘Social Skills’ interview series, in which Meta’s Laurise McMillan speaks to high-performing social media marketers to learn about their strategies, approaches, and results, and to help others learn from their efforts.
Each episode has a specific focus element, and showcases practical examples of how each brand has been able to use Meta’s tools to build their business. There are some good notes and insights here, and with each episode only running for around 4 minutes, it doesn’t take long to go through them and absorb the key tips.
7. Snap Highlights the Rising Potential of AR for Marketing in New Report
Snapchat recently partnered with Breakthrough Research to conduct a study into how consumers view AR, and how likely it is that AR experiences will influence their shopping process across different verticals like auto, beauty, entertainment, fashion retail, and travel.
The response data shows that consumers are excited about the possibilities, with AR able to help consumers make faster decisions and likely purchase more as a result. The data also shows similar results within the Fashion vertical, with AR set to drive an $11.2 billion increase in spending.
Wrapping Up
And that was a wrap of this week’s Social Media Buzz. We’ll be back next Monday with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.