Social Media Buzz Weekly: Roundup of Social Media Updates

Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.

So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.

1. Meta is Reportedly Planning to Enable Fully Automated Ad Campaigns by Next Year

https://www.reuters.com/business/media-telecom/meta-aims-fully-automate-advertising-with-ai-by-2026-wsj-reports-2025-06-02/

Meta is looking to enable fully automated ads by 2026, which will see advertisers activate a campaign by simply inputting their business URL, then letting Meta’s AI creative and targeting systems do the rest.

Meta is reportedly planning to enable advertisers to personalize ads using AI, so that users see different versions of a promotion in real time, based on a range of factors. Up until 2023, Meta was outlining its text variation and ad background customization options, powered by AI, which are able to provide ad options based on ad engagement trends.

2. TikTok Outlines Programming for Pride Month 2025

https://www.businesstechweekly.com/technology-news/tiktok-announces-pride-month-2025-programming-amplifying-lgbtqia-voices-through-engagement/

TikTok has announced a range of activations for Pride Month, including educational sessions, webinars and in-person events, designed to help celebrate and amplify LGBTQIA+ voices in the app.

First off, TikTok’s hosting a fireside chat with @thelipsticklesbians, to discuss how the platform has helped them amplify their messages of inclusion and acceptance. The duo were featured as part of TikTok’s “Visionary Voices,” initiative for Pride Month last year, and have shared how the platform has helped them and impacted their lives. The conversation will dig deeper into how TikTok has helped them maximize their audience reach, and find their community online.

TikTok will also host an in-person Pride celebration in New York City on June 12th, where it will look to celebrate with the LGBTQIA+ community. TikTok says that it’ll also be looking to amplify content from queer creators throughout the month.

3. Instagram Creators With Over 100K Followers Will Get Access to Additional Comment Filters

https://storyy.co/2025/06/01/instagram-adds-comment-filters-for-creators-with-100k-followers/

Instagram has announced that it’s expanding access to its comment filtering tools, with all creators with over 100,000 followers now able to access additional comment filters including “top comments,” “newest first,” and “follower count.”

Creators with large audiences can now sort through their post comments more easily, with a range of additional filters to hone in on specific replies. These additional elements provide more ways to engage with your top supporters, and focus on key interactions, which could help to amplify your posts through and connectivity.

4. Instagram Adds Native Support for 3:4 Images

https://www.theverge.com/news/676549/instagram-3-4-aspect-ratio-photos-phones-square-rectangle

Instagram has announced that the platform now supports 3:4 aspect ratio photos, which is the native format for more phone cameras.

Now, when you post an image to IG that’s been created in 3:4 format, it will be presented as such in-stream, as opposed to stretching it to fit, ensuring a more direct, accurate translation of your original image. Instagram further notes that you can still share 1:1 (square) and 4:5 aspect ratio photos, but the addition of 3:4 will provide another consideration for your images.

5. Pinterest to Sponsor the New York Liberty To Expand Sports Linkage

https://www.socialdiscoveryinsights.com/2025/05/30/pinterest-partners-with-new-york-liberty-to-expand-sports-culture/

Pinterest has announced that it is an official arena partner of the 2024 WNBA champions, the New York Liberty — the latest in an increasing number of brands investing in women’s sports, with women’s basketball especially seeing a surge in interest.

In addition to a branded presence on the court and exclusive content curated to inspire the team’s passionate fanbase, including book recommendations, nail art, hair and fashion looks and a dedicated page for its wildly popular mascot, Ellie the Elephant, the partnership also entails promotion of initiatives such as National Girls and Women in Sports Day and the refurbishment of basketball backboards at local courts in New York.

6. Elon Musk Confirms New ‘XChat’ Messaging Option Rolling Out This Week

https://techcrunch.com/2025/06/02/elon-musk-says-xchat-is-rolling-out-to-all-but-questions-remain-about-its-alleged-security/

After it was spotted in live testing by some users last week, X owner Elon Musk has now confirmed that a new version of what he’s calling “XChat” is now available to some X Premium subscribers, and coming to all paying X users.

The new version of X DMs is built on a whole new back-end architecture, which will enable X to build a more robust version of its thus far clunky encryption offering. Musk says that the new XChat will feature full encryption by default, vanishing messages, the ability to send file attachments, and audio and video calls (without a phone number). Musk says that the new service is built on “Rust with (Bitcoin style) encryption”, offering a new level of security for X DM users.

7. X Launches New Chat Experience in Beta, a Precursor to Payments

https://techcrunch.com/2025/05/30/xs-new-dm-feature-xchat-is-rolling-out-in-beta/

X is moving ahead with its reformation of messaging in the app, with some users now able to access the initial beta of X’s updated “Chat” element.

X is rebuilding its DM back-end with enhanced privacy in mind, with encryption being a foundational element of the new experience. In order to set up your new chat profile, you’ll need to create a four-digit code, adding another safety barrier. The added security points to DMs become the focus of X’s coming in-stream payments push, providing more assurance for users who may be looking to share money in the app.

8. X Pauses DM Encryption as It Works on Messaging Updates

https://mashable.com/article/x-encrypted-dms-pause

It seems that X’s DMs are about to get an overhaul, with X announcing today that it’s removing encrypted DMs for the time being, as it continues to implement back-end improvements.

So DM encryption on X will be disabled for a time, though you can expect it to be back very soon, with X owner Elon Musk repeatedly noting that encryption is an important element of its expanded messaging push. This also includes video messaging, voice chat, basically every function currently available in the other major messaging apps. X has taken steps on this front already, but it’s now seemingly set to realign its DM features around these expanded usage elements.

9. X Looks To Expand Its Video Push With Originals

https://b2bnews.co.nz/news/x-launches-x-originals-to-push-into-video/

X is looking to sign-up more original content, as part of its expanded video push, with the launch of a new “X Originals” moniker for its expanding slate of programming.

This has always been the allure and appeal of X (and Twitter), that it’s the top host of TV show discussion online, and if there was some way that you could integrate the two, combining content consumption alongside all that real-time chatter, the platform could become an entertainment powerhouse. Previous Twitter management tried out many ways to merge the two behaviors, even signing expensive hosting rights deals with the MLB, NFL and NBA to broadcast games directly in the app.

10. Telegram Agrees To Deal To Host xAI’s Grok Chatbot

https://www.bbc.com/news/articles/cdxvr3n7wlxo

xAI is expanding its Grok chatbot beyond the X platform, with messaging app Telegram signing on to host Grok within Telegram chats.

As announced by Telegram CEO Pavel Durov, Telegram and xAI have agreed to a 1-year partnership to distribute Grok via the messaging app, which will make Grok available to Telegram’s billion-plus users. Grok on Telegram will be pinned to the top of the user chat interface, so users can ask questions of the AI bot at any time. Grok on Telegram will also be available in search, while you’ll also be able to consult Grok via the composer (to polish your DMs), get summaries of any chat, summarize attached documents and links, use Grok as a moderator in group chats, and more.

11. LinkedIn Launches Conversions API Playbook

https://www.businesstechweekly.com/technology-news/linkedins-conversions-api-playbook-enhance-ad-analytics-with-advanced-tracking-techniques/

LinkedIn has published a new guide on how to make best use of its Conversions API, which provides advanced data on LinkedIn ad campaign performance, by enabling you to plug both online and offline data sources into LinkedIn’s systems.

LinkedIn launched its updated Conversions API back in 2023, with a view to enabling expanded data sharing for ad targeting in a privacy-friendly way. Those who’ve implemented the API can glean advanced data insight, including direct sales attributed to LinkedIn campaigns, leads generated, and more. LinkedIn’s 16-page Conversions API Playbook covers all of this, along with detailed instructions on how to implement the API, objective-specific explainers, and more.

Wrapping Up

And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!

If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.