Social Media Buzz Weekly: Roundup of Social Media Updates
- ClickInsights
- 5 hours ago
- 8 min read
Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. Meta Advises Page Managers To Include Links in Post Comments
In a recent advisory, Meta has suggested that adding external links in the comments section, rather than in the main post body, may help improve organic reach and audience engagement.
Meta’s recommendation comes in response to ongoing challenges around link-based content on Facebook. Posts containing external links—especially those leading off the platform—are often deprioritized in the news feed because they lead users away from Meta’s ecosystem. That can reduce post visibility and interaction. This subtle yet impactful shift aligns with broader efforts to enhance content discoverability while maintaining a high-quality user experience. Page managers, marketers, and social media professionals are now re-evaluating their posting strategies to remain competitive in an evolving content ecosystem.
2. Meta Takes Legal Action Against AI Apps That Generate Fake Nude Images
Meta has announced that it’s pursuing legal enforcement against a company called “Joy Timeline HK Limited,” which promotes an app called “CrushAI,” which enables users to create AI-generated nude or sexually explicit images of individuals without their consent.
Meta says it is working not only through lawsuits but also by developing better detection technologies and collaborating with others in the tech industry to identify and shut down bad actors more efficiently.
3. Meta Launches AI Video Restyling Tools in Edits and AI App
Meta is making the first of these available in both the Meta AI and Instagram’s Edits app, with a new “Restyle” option enabling users to completely alter the context of their video clips.
Restyle uses AI understanding to completely alter the context of your videos. So now, if you want to make it look like you’re in an animated film, or underwater, you can use these AI filters to reform your content.
4. TikTok Will Enable Advertisers To Measure the Carbon Emissions of Campaigns
TikTok is partnering with environmental impact monitoring company Scope3 to provide TikTok advertisers with a new way to measure the carbon emissions associated with their ad campaigns.
TikTok will be able to provide ad partners with relative emissions data per campaign, based on ad reach and targeting parameters. This collaboration will allow clients to better understand their advertising footprint, optimize campaigns for lower impact, and make informed decisions to support their sustainability goals.
5. TikTok Launches New AI-Powered Ad Creation Tools, Integrations With Adobe and WPP
TikTok has announced some new AI-powered elements for its TikTok Symphony brand creation platform, including updated text-to-video creation, image-to-video animation, and more.
First off, TikTok is rolling out its own version of text-to-video, which will generate AI video using TikTok’s own AI tools. Now, TikTok can generate platform-specific styled video content based on text prompts, which could provide another option for your TikTok efforts. TikTok is also adding a new image-to-video creation option, which will turn your still image assets into video updates. Moreover, TikTok is rolling out “Symphony Showcase Products,” which will have TikTok’s AI avatars present your products for you in generated video clips.
6. TikTok Says In-Stream Shopping Has Increased 120% This Year
TikTok has reported a major boost in its in-app shopping activity, with U.S. sales on TikTok Shop up 120% compared to the same period in 2024.
The company shared new figures suggesting that its efforts to grow in-stream commerce are gaining momentum – particularly in categories like beauty, electronics, and activewear. In total, over 70 million products are now listed on TikTok Shop across more than 750 categories, and users in the U.S. have engaged in over 8 million hours of live shopping sessions so far in 2025. TikTok also claims that 76% of users who engage with Shop features have made a purchase through livestreams in the past year.
7. TikTok Rolls Out New Badges To Highlight Seller Performance
TikTok has launched an expanded badge system to highlight reputable sellers, based on various qualifiers in the app.
The new system introduces four new badges—Official Shop, Authorized Seller, Gold Star Seller, and Silver Star Seller—while retaining the existing Top Brand badge. Each badge is designed to highlight specific qualities of a shop, making it easier for shoppers to recognize sellers who meet high standards of quality and reliability. Importantly, a shop can only hold one badge at a time, ensuring clarity for consumers. Each badge is designed to highlight specific qualities of a shop, making it easier for shoppers to recognize sellers who meet high standards of quality and reliability. Importantly, a shop can only hold one badge at a time, ensuring clarity for consumers.
8. Instagram Adds New Teleprompter Tool To Edits
Instagram has rolled out a new teleprompter tool for its standalone video editing app, Edits, extending access to all users following limited testing last week.
Instagram has rolled out a new teleprompter tool for its standalone video editing app, Edits, extending access to all users following limited testing last week. The feature is designed to enhance video delivery by allowing creators to upload a script, which then scrolls in front of the front-facing camera for a more natural and direct-to-camera presentation. The feature is designed to enhance video delivery by allowing creators to upload a script, which then scrolls in front of the front-facing camera for a more natural and direct-to-camera presentation.
9. Instagram Launches New Artist Inspiration Initiative, Additional In-App Features
Instagram is rolling out some new sharing features, along with a new campaign to highlight creativity in the app, which will be headlined by a range of popular musicians.
The main addition is the option to rearrange your IG profile grid, which Instagram has been developing for some time. So, you’ll be able to customize the presentation of your posts on your IG profile, giving you more control over what people see when they visit your Instagram presence. Instagram is also adding a new feature for its inbox Notes, which will enable you to share songs from Spotify directly to your Notes display.
10. Snap Announces 2026 Launch Date for Its AR-Enabled Spectacles
Snapchat’s looking to make a big splash, and get ahead of its rivals, with the launch of a fully AR-enabled version of its Spectacles glasses, which will be available to consumers early next year.
Called “Specs,” Snapchat’s making a push to get its experimental AR device into retail production ahead of Meta’s AR glasses, which are set to hit store shelves in 2027. Snap says that the new Specs will be a more stylized version of its current AR Spectacles, which Snapchat’s been working on for, really, the past decade, with developers helping to refine the device over the past year.
11. Snapchat Adds New Creator Tools, Updated Analytics Elements
Snapchat is rolling out some new ways to make more use of your Snap content, along with some additional analytics elements to help creators improve their in-app performance.
First off, Snapchat is adding an option that will enable you to create videos from your Memories, essentially building a highlight reel clip of your favorite Snap moments. You will now be able to create a video from a selection of your Memories clips, with a dedicated soundtrack for your newly created video. Also, Snapchatters will now be able to automatically save their public Stories directly to their profile, “so that fans can catch up on and revisit their favorite creator content.” Snapchat is also rolling out a new video editing UI, with a timeline-aligned format, which will make it easier to manage your video projects in the app.
12. Snap Launches Lens+ Paid Subscription Offering for Advanced AR Features
Snapchat is adding another element to its popular Snapchat+ subscription offering, with “Lens+,” which will provide exclusive access to a range of additional AR experiences that are only available to paying users.
The company has introduced Lens+ at an $8.99/month plan building on its existing Snapchat+ offering by giving users access to a growing library of exclusive Lenses and AR experiences. The update reflects how Snapchat continues to explore new revenue streams. Its original Snapchat+ subscription launched in 2022 and is priced at $3.99/month and has amassed more than 15 million subscribers.
13. Snapchat Partners With McDonald’s To Promote Snapchat+ Membership
Snapchat’s trying out a unique way to increase Snapchat+ subscriptions, by enabling people to exchange McDonald’s points that they’ve accrued in the McDonald’s app for Snapchat+ membership.
Now, users of the McDonald’s app will be able to convert their points, accrued based on purchases over time, for a Snapchat+ subscription, providing another way for Snap fans to get access to various add-on elements. Snapchat says that the McDonald’s app is used by over 150 million people worldwide, giving it access to a heap more potential subscribers to its Snapchat+ offering.
14. Pinterest Partners With Instacart To Help Maximize Ad Targeting for Retailers
Pinterest and grocery delivery platform Instacart have announced a new partnership that will enable Pinterest advertisers to target their ads based on Instacart engagement data, while also making Pinterest ads directly shoppable via the Instacart platform.
Now, retail advertisers on Pinterest will be able to access Instacart audience info, so that they can focus their ads on high-intent shoppers in the app. Instacart says that it works with more than 1,800 national, regional, and local retailers to facilitate shopping, delivery and pickup services from nearly 100,000 stores across North America.
15. Pinterest and e.l.f. Beauty Team Up To Help Users Tap Into Trends
Pinterest has partnered with e.l.f. Beauty on a first-of-its-kind color analysis activation, which will enable Pinterest users to get feedback on ideal color combinations for their skin.
Now, by using the “e.l.f.nalysis” activation, you can either upload a selfie or a photo from your camera roll, along with a manual tag for your eye color, which will then be analysed to highlight your best color palette. You’ll then get access to a Pinterest board curated to your season, “filled with elf products that take out the guesswork out of finding the most complementary.”
16. Pinterest Partners with LTK To Expand Its Product Listings
Pinterest has announced a new partnership with affiliate shopping platform LTK, which will see the best-performing image posts from LTK automatically cross-posted to Pinterest as well.
LTK (which is an acronym for “like to know”) provides a platform for influencers to showcase affiliate products, via shoppable posts, similar to social media updates. It’s somewhat similar to Pinterest’s listings, though LTK is more focused on tutorials and demonstration-style clips, as well as local fashion discovery, hosted by a range of brand ambassadors and creators. The new partnership will only relate to image posts at present.
17. X Announces Partnership With Polymarket To Forecast Market Trends
X has unveiled the first elements of its new partnership with Polymarket, which it announced as its “official prediction market partner”.
As part of this new collaboration, Polymarket will now combine predictions based on X posts, along with insights from xAI’s Grok system, to provide contextual pointers for its forecasts. Now, Polymarket users will be able to view X posts that relate to its market predictions, to provide more insight into key trends. Users will be able to scroll through the full listing of related X updates, which will provide more understanding as to how different real-time events impact Polymarket’s overviews, and guide its predictions.
18. LinkedIn Launches Video Creation Integration for Adobe Express
LinkedIn has announced a new integration with Adobe Express, which will enable you to create video content using Adobe’s extensive array of creation tools.
Using the new LinkedIn integration, Adobe Express users will be able to create content using Adobe’s templates and AI tools, with specific elements designed for LinkedIn. LinkedIn says that Express users will have access to “a growing collection of professionally designed, LinkedIn-optimized B2B video templates,” along with various AI-powered editing features.
Wrapping Up
And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.
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