Social Media Buzz Weekly: Roundup of Social Media Updates

Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.

So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.

1. Meta Gains New Ad Safety Certifications for Facebook and Instagram

https://www.netinfluencer.com/meta-secures-ad-safety-certifications-amid-misinformation-review/

Meta has announced that it has been re-accredited by the Media Ratings Council (MRC) for Content-Level Brand Safety, meaning that Meta’s documented processes continue to meet the MRC standards for brand safety and measurement.

The MRC conducts audits of ad systems to ensure measurement processes meet quality and assurance benchmarks, providing third-party checking to give ad partners more confidence in such. Facebook and Instagram have also recently received brand safety re-certification from the Trustworthy Accountability Group (TAG) for the sixth consecutive year, while Integral Ad Science has also launched a new contextual category reporting for Meta Platforms, which further expands its measurement reporting across Facebook and Instagram.

2. Facebook Announces That All Video Uploads Will Now Be Reels

https://techcrunch.com/2025/06/17/facebook-announces-that-all-videos-on-its-platform-will-soon-be-shared-as-reels/

Facebook has announced that all videos posted on the platform— whether short or long — will now be published in the Reels format.

This move signals the end of traditional video uploads on the platform, as Meta pushes ahead with its short-form content strategy. Until now, Facebook users had the option to post standard videos or create Reels, each offering different tools and layouts. With the latest update, Meta is consolidating both into one unified video format — Reels — in a bid to simplify the user experience and boost engagement.

3. Facebook Enables Passkey Access, Providing Additional Account Security

https://www.livemint.com/technology/tech-news/meta-rolls-out-passkey-login-for-facebook-users-on-mobile-devices-how-the-sfatey-feature-works-11750430333463.html

Facebook is adding an extra level of log-in security, by enabling users to log in via Passkeys, which will provide another way to access your account without relying on passwords, or other less secure means.

Passkeys, which enable fingerprint and face ID login, utilize cryptographic data transfer to facilitate access, with your actual login info remaining on your device. That makes it a more secure login option, and many cybersecurity experts are now recommending that social platforms support Passkey access.

4. President Trump Delays US TikTok Ban for Another 90 Days

https://www.bbc.com/news/articles/cd78xljd71yo

U.S. President Donald Trump has once again signed an executive order that will give TikTok a further 90 days to find a U.S.-based partner, in order to comply with a law which states that all entities owned by TikTok parent ByteDance are effectively banned in the nation.

As the White House release notes, the extension will now give TikTok till September 17th to come up with a U.S. sale arrangement, or it’ll once again face a full ban in the U.S. Trump has so far seemed more than willing to keep on signing new executive orders, in order to keep the app running in the U.S., holding off on enforcement of the Senate-approved law, in contravention of the lawmaking process.

5. TikTok Launches Community Fest Event To Highlight Live Creators

https://mashable.com/article/tiktok-live-community-fest-2025

TikTok has launched its latest ”Community Fest” live content event, which will showcase some of the app’s top live creators, as part of a broader push to spark more interest in its livestream offerings.

TikTok’s Community Fest aims to highlight the value of livestreaming for community building, and maximizing connection with your audience in the app. TikTok LIVE Fest, which it’s been running since 2023, is a bigger showcase of the app’s live content, with Community Fest highlighting the more specific elements of using livestreams for maximizing audience engagement, and building an active community in the app.

6. Snapchat Acquires Student Scheduling App Saturn

https://techcrunch.com/2025/06/20/snap-acquires-saturn-a-social-calendar-app-for-high-school-and-college-students/

Snapchat’s looking to become even more important to teen social life, by acquiring calendar-based social app Saturn, which enables users to share their schedules, and arrange meet-ups in the app.

Saturn is primarily focused on making it easier for students to stay on track with their school commitments, but that also expands to sharing your calendar with friends, and even chatting and joining events in-app. Snapchat’s user base is primarily teens, so the alignment here makes sense, while Snap has also told Engadget that around 80% of U.S. high schoolers attend schools that support Saturn schedules. Saturn is currently available in around 17k American high schools, while it’s also now expanding into college campuses as well.

7. Pinterest Partners With Emma Chamberlain for Its First Ever Co-Branded Product

https://www.businesstechweekly.com/technology-news/pinterest-partners-with-emma-chamberlain-launching-first-co-branded-coffee-product/

Pinterest has launched its first-ever product collaboration, with the platform co-branding a new product from Chamberlain Coffee, the coffee company founded by influencer Emma Chamberlain.

Pinterest will co-brand a limited edition coffee mix, which will be promoted and sold within the app. Indeed, “Fisherman Aesthetic” was one of 20 rising trends, based on Pin engagement, that Pinterest identified earlier this year. Pinterest says that the collaboration highlights how Pinterest’s trend forecasting system can not only predict emerging trends, but also provide valuable insights “to help brands plan and predict upcoming products.”

8. Elon Pledges To Retrain Grok Chatbot To Provide More Ideologically Aligned Answers

https://www.spicycreatortips.com/2025/06/23/elon-pledges-to-retrain-grok-chatbot-to-provide-more-ideologically-aligned-answers/

X and xAI owner Elon Musk has flagged a coming change to his Grok chatbot, in which the Grok development team will remove “politically incorrect, but nonetheless factually true” info from its data banks, in order to avoid the app essentially providing answers that Musk himself does not agree with.

The change has been coming for some time, due X’s Grok chatbot repeatedly providing answers that counter Musk’s own opinions on certain topics. Grok has also named Musk himself as “the biggest spreader of misinformation on X,” among its various claims that have rankled its creator.

Wrapping Up

And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!

If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.