Social Media Buzz Weekly: Roundup of Social Media Updates
- ClickInsights
- Jul 3
- 7 min read
Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. Meta Announces Updated Requirements for Securities and Investments Ads in India
Meta has announced a new policy requiring all advertisers promoting investment products to Indian users to verify their Securities and Exchange Board of India (SEBI) registration.
This applies to both domestic and global campaigns. Advertisements will display the verified advertiser’s name, SEBI registration number, and location, along with disclaimers set during ad creation. The new regulations will come into force on July 31, 2025, with Meta starting to introduce verification tools from June 26. The company expects the verification process to be accessible to all eligible advertisers worldwide by July 28, 2025.
2. TikTok Launches Summer Camp Activities for Youngsters
TikTok has introduced #TikTokSummerCamp, a virtual camp featuring four unique DIY activities led by beloved creators.
This summer program invites teens and their families to explore new interests, make lasting memories, and share their creations with the global TikTok community. TikTok Summer Camp is a series of four hands-on, family-friendly projects accessible through the TikTok app. TikTok has recruited various creators to lead a range of activities in the app. TikTok provides a supply list for each, then users can follow along with the tutorial videos, and share their progress and/or end results with others using the relevant hashtag.
3. TikTok Looks to Gamify Livestream Engagement With Fan Clubs
TikTok is trying out another way to boost its livestreaming element, with an updated “Fan Club” option to incentivize viewer engagement.
Fan Clubs, which are an updated version of TikTok’s “Creator’s Team,” enable livestreamers in the app to drive community interaction, by essentially gamifying the process. Live viewers are able to join a creators’ Fan Club by sending a virtual gift during a stream. They’ll then be automatically enrolled as a Fan Club member, meaning that they follow the creator, and will be given a listing of tasks that they can complete to level up within that community.
4. TikTok Adds Countdown Bidding for Livestream Auctions
TikTok has added “Countdown Bidding” as a new option for product listings in selected seller live-streams, which is essentially a virtual auction that’s run within TikTok Live.
Countdown Bidding activates an eBay-style auction for your listed products within the livestream, so that viewers can bid on a specific highlighted item. That can help to increase interest in your stream, and boost sale prices, by involving users in a live push to get the item.
5. TikTok Launches Bulletin Boards for Broadcast Messaging From Creator and Brand Profiles
TikTok is experimenting with its own variation of broadcast channels, which enables brands and creators to share message updates with their audience in the app.
Some brand profiles on TikTok now have a new link to what it’s calling “Bulletin Boards.” Bulletin Boards in this context are one-to-many DM chats, with these profiles then able to post updates, including text, image and video content, that their fans can follow. Each individual bulletin is restricted to 1,000 characters, with the posts then displayed in a message-like feed.
6. TikTok Partners With Sukeban for Coverage of Anime Expo 2025
TikTok has announced a new partnership with wrestling league “Sukeban,” which will see TikTok host a range of exclusive content shared from L.A.’s Anime Expo later this week.
It’s a somewhat niche partnership for TikTok, aligning with the rising popularity of Japanese culture in the U.S., as another means to play a role in the broader zeitgeist, and align with youth trends. Sukeban is a sort of encapsulation of all things Japanese culture, which has sparked resonance with a big community in the app. The Sukeban profile has almost 50k followers, while broader discussion has facilitated all-new communities in the app.
7. Instagram Improves Spotify Music Sharing Options in Stories
Instagram is rolling out the ability to actually listen to a preview of a song that you’ve shared from Spotify in IG Stories, as opposed to just providing a Spotify link, further refining its music engagement elements.
So now, when you share a Spotify music sticker within your IG Stories, viewers will be able to listen to it in-stream. Up till now, you’ve been able to share Spotify music stickers, but that only provided a link back to the Spotify track. The updated sticker now also includes audio, which is a big improvement.
8. Instagram Adds Colored Backgrounds and Emojis to Notes
Instagram has announced that all users can now access background colors for their inbox Notes, while you can also add avatar emojis to your add-on notifications.
Now, you can change up your Notes to make them stand out, by coloring in the background with whatever shade you choose, and adding an emoji for extra effect. Instagram’s been testing this for a while so you may have had access already, while it’s also tried out colored backgrounds for different events and activations in the past, so it won’t appear entirely new.
9. X Hires New Head of Product To Reignite Growth
App designer Nikita Bier has announced that he is joining X as head of product, which will see Bier bring his expertise to the app, and could spark all-new growth opportunities.
Bier is the creator of two previously viral apps, in “tbh,” which Meta acquired in 2017, and “Gas,” which was acquired by Discord in 2023. Both tbh and Gas are considered case studies in viral marketing, with both gaining millions of users in short spans of time, before being acquired by larger companies.
10. X Announces New Original Program From the NFL To Boost Sports Engagement
X has announced its 18th X Originals video series, with a new “NFL Top 100” program set to air exclusively on the platform.
Produced by NFL Films, ‘NFL Top 100’ will feature three-to-five-minute episodes highlighting the league’s top 100 players, as voted on exclusively by current NFL players. Episodes will debut weekdays at 10 a.m. and 11 a.m. ET on X and NFL+ beginning June 30 and running through Friday, August 29. X has maintained Twitter’s broadcast partnership with the NFL, and has worked with the league on various activations, including its in-app gameday portal.
11. X Will Soon Charge for Ads Based on the Size of Visuals
After announcing that hashtags would be banned from all Promoted Posts on X, Elon Musk also flagged another upcoming change to X’s ad process, with bigger ads to soon cost more per placement.
According to Musk, X is moving to charging for ads based on vertical size, so an ad that takes up the whole screen would cost more than an ad that takes up 1/4 of the screen, otherwise the incentive is to create giant ads that impair the user experience. X hasn’t enacted this update as yet, and there’s nothing mentioned about the change in X’s ad pricing overview at this stage.
12. X Bans Hashtags in Promoted Posts
X owner Elon Musk has announced that the platform is banning hashtags from ads, in order to improve the look and responsiveness of X’s promoted posts.
It seems more driven by Musk’s personal preference than actual utility, though as some have pointed out, hashtags in promoted posts can also distract from the actual purpose of the ad, and drive viewers away from tapping on the promoted link or action. Twitter’s previous ad team had actually been advising advertisers to dump hashtags for years, noting this exact point:
13. X Adds More Sports Engagement Options To Maintain Community Engagement
X is adding various new sports engagement options which it hopes will enhance game day interaction in the app.
X has been working on this since November last year, when it launched its new “NFL Portal” element, which is designed to make it easier for users to stay up to date with key discussions around live NFL matches. The NFL Portal brings together posts from NFL teams, as well as key commentators, while also providing access to game schedules, live scores and stats. X added the same for NBA matches in April this year.
14. LinkedIn Adds Video Covers for Articles and Newsletters
LinkedIn is rolling out a new option to make your articles stand out in-stream, which also aligns with its broader push on video content.
Soon, all LinkedIn members will be able to add a video in the header image slot on a LinkedIn article. The header image spot on LinkedIn articles now also notes that you can “add a cover image or video” to accompany your LinkedIn article. The same also applies to newsletters in the app, and LinkedIn has confirmed to SMT that the option is currently in the process of being rolled out to all users.
15. LinkedIn Adds More AI Tools to Assist Recruiters
LinkedIn is adding another AI tool for recruiters, this time with “Advanced AI-Assisted Search,” which is able to use conversational language to help you find the right candidates for a job.
LinkedIn’s next-level AI candidate search process can translate your conversational language query into a structured search criteria, which it can then use as a basis for a search. So it’s simplifying the candidate discovery process for recruiters, by reducing the need for them to include all relevant keywords and skill description variations.
Wrapping Up
And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.
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