Social Media Buzz Weekly: Roundup of Social Media Updates
- ClickInsights
- Sep 27
- 5 min read
Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. Meta Rolls Out Facebook Dating Assistant
Meta is rolling out a new dating assistant, which will help you find more relevant matches in the app.
Dating assistant is a chat assistant within Facebook Dating that gives you personalized help on your dating journey. It can help you find better matches based on your interests and preferences, giving you refined search and custom match recommendations. The assistant is primarily designed to help each user find more relevant matches based on their specific interests and notes.
2. Trump Signs Executive Order to Transfer TikTok to US Owners
Donald Trump has signed an executive order outlining the terms of a deal to transfer TikTok to a US owner.
Trump said he and China’s president Xi Jinping had come to an agreement to allow TikTok to continue operating in the US, separating the social media platform from its Chinese owner ByteDance. Trump said the deal complies with a law that would have forced the shutdown of the app for American users had it not been divested and sold to a US owner. Under the plan, US investors will take over the majority of TikTok’s operations and take charge of a licensed copy of the app’s powerful recommendation algorithm.
3. TikTok Announces Updated Content Partnership with La Liga
TikTok is looking to expand its relationship with soccer fans, via an expanded partnership with Spain’s La Liga, which will see the league share exclusive content to the app.
As part of the renewed partnership, La Liga will share exclusive content to the app, including “memorable moments from competition,” behind-the-scenes moments with stars, and more. The updated terms of the agreement will also see an expansion of the initiative to more regions.
4. Instagram Expands Teen Protections, Tests Updated Age Detection Process
Instagram is looking to advance its teen protection features, with improved AI detection of account holder age, and an expansion of its teen accounts to users in Canada.
Instagram’s updated user detection process will automatically limit interactions with certain accounts when it determines that the user is under 18, even if the user tries to lie about their age by listing an adult birth date. Meta will also now default Canadian teens under the age of 16 into its advanced security mode, which can only be deactivated by a parent, as it has for U.S. teens since last September.
5. Snapchat Users Took a Trillion Selfies Last Year
Snapchat has recently announced a significant achievement, stating that its global community of over 930 million users has created more than a trillion selfies on its platform by 2024.
Recently, Apple reported that iPhone users took more than 500 billion selfies last year, which means Snapchat users have taken more than double the amount and highlighting Snapchat’s popularity and long-lasting appeal as well as its massive engagement. The difference is in part due to Snapchat’s substantial Android users, who could be more active in selfie-sharing. However, the data proves Snapchat’s role as an important social network particularly for younger users.
6. X Adds Option To Pay for Extra Post Reach In-Stream
X is trying out a new way to bring in additional revenue, with users now able to pay to boost the reach of their posts in-stream.
X is rolling out a new “Boost” button on your posts, which, when tapped, will give you a range of options to amplify your update. It’s X is rolling out a new “Boost” button on your posts, which, when tapped, will give you a range of options to amplify your update. As per X’s own data, 80% of the platform’s users never post, or even engage in the app, so there’s only a small group of X users who would have any interest in this at all.
7. X’s Ad Revenue Shrunk in Q2 2025
According to recent data disclosed to private investors, X generated approximately $707 million in revenue for Q2 2025 (ending June 30), representing a year-over-year increase of over 20% but a quarter-over-quarter decline of 2.2%.
However, this figure represents a dramatic 40% drop compared to the same period in 2022, when the company last reported as a public entity. The structural decline in advertising business is forcing this social media giant to pivot entirely toward subscription services and data licensing, providing "fuel" for its sister company xAI's AI large language models, which has become its most core future narrative.
8. X Is Moving to a Customizable AI-Powered Algorithm
X is preparing to roll out a new AI-driven recommendation system designed to give users greater control over the content they see in their feeds. The shift marks a significant update to the platform’s algorithm, which currently relies on automated suggestions with limited user input.
According to X head of product Nikita Bier, the company wants to move away from generic content feeds and toward more interest-driven experiences. The new system will allow users to directly influence their feeds through Grok, X’s AI assistant. Elon Musk confirmed that the platform’s recommendation engine will transition to being “purely AI by November,” with options to dynamically adjust timelines.
9. LinkedIn Updates Terms of Service To Expand AI and Ad Targeting Use
LinkedIn is updating its terms of service to cover more ad personalization elements via data sharing with parent company Microsoft and to enable additional AI processing of user data.
The move sounds potentially questionable, but is also fairly standard for the current environment. The updated LinkedIn terms come into effect on Nov. 3. On ad personalization and data usage, LinkedIn is expanding the types of data that it shares with Microsoft. The update is only relevant to users outside the EU region.
10. LinkedIn Adds Duolingo Scores on Profiles, AI Job Interview Simulations
LinkedIn has partnered with Duolingo on a new integration that will enable LinkedIn members to display their Duolingo Score directly on their LinkedIn profile.
Now, when you add an alternative language to your LinkedIn profile, you’ll also be able to display your Duolingo fluency score, which will better demonstrate your actual capacity to speak this language. LinkedIn is also looking to help job seekers better prepare for job interviews, with custom job interview simulations, powered by AI.
11. LinkedIn Expands Access to Company Page Verification
LinkedIn has expanded company page verification from an invite-only feature to broadly available to organizations that hold a Premium Company Page subscription.
LinkedIn launched company page verification last August, with a limited number of pages initially able to gain a verification tick in the app. LinkedIn company page verification gives you a small tick and shield icon next to your business name, which could be valuable for branding and reassurance in the app.
Wrapping Up
And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.
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