Social Media Buzz Weekly: Roundup of Social Media Updates
- ClickInsights
- Dec 1, 2025
- 8 min read
Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. Facebook Adds AI Tools to Marketplace
Facebook has announced some new updates for Marketplace, which are designed to make it easier to shop user listings in the app, including item collections, collaborative messaging, AI suggestions for queries, and more.
First off, Marketplace is getting a new “Collections” feature, which will enable users to create groups of Marketplace listings. You can now save listings to a named collection, like Pinterest board, which you can then invite friends to check out. Marketplace is also getting a new checkout experience, which will provide buyers with a more transparent and seamless process for shipped purchases. Facebook is also testing new AI-powered questions, which will help guide potential buyers on the right questions to ask when buying an item.
2. Facebook Launches Content Protection for Creators
Meta is looking to help creators maintain control of their work, with a new “Content Protection” feature on Facebook, which will scan the platform for reuse of your original Reels, and alert you to unauthorised use.
With Content Protection, creators will be alerted whenever someone shares a Reel that bears similar traits to their original upload. Once you enroll in content protection, every original reel that you post to Facebook will get automatically protected. So now, if someone reposts your content, you’ll be able to get credit, or block their reuse, quickly and easily via your Professional Dashboard.
3. Meta Wins Long-Running Antitrust Case Against the FTC
Meta’s long-running defense against the FTC’s attempt to force it to sell off Instagram and WhatsApp has come to an end, with a federal judge ruling that the company did not illegally stifle competition by buying the two competing apps.
The case has been going on since 2020, when the FTC initially launched its legal action against Meta, which alleged that the company had illegally maintained its social networking monopoly “through a years-long course of anticompetitive conduct”. The suit specifically focused on Facebook’s acquisitions of Instagram and WhatsApp, claiming that Meta had acquired both to “neutralize competition,” in violation of antitrust law. As a result, the FTC called for the divestment of the two apps in response.
4. Meta Tests Virtual Try-on for Furniture on Marketplace
Meta is adding a new option to selected Facebook Marketplace listings that will enable you to get a look at what an item will look like in your home, based on its evolving “Segment Anything” (SAM) process.
Meta’s SAM process is able to identify specific objects in a frame, which then facilitates all new editing and customization, based on each object. Meta has been developing its SAM system for the past few years, with a view to building more realistic 3D depictions in AR and VR experiences.
5. Meta Calls on Oversight Board To Advise on Community Notes Expansion
Meta has called on its independent Oversight Board to assess its approach to Community Notes, and advise on the best way to roll out the system to more users.
Meta has requested the Board’s guidance on the factors it should consider when deciding whether any country should be omitted from its community notes expansion, as contextual elements may impact the program’s operations. Additionally, Meta has asked the Board how to weigh those factors in relation to one another, in a way that can be applied on a large scale.
6. Meta Faces Major Legal Challenge Over Harm to Teens
Another major legal challenge is mounting for Meta, with a group of U.S. parents and school leaders alleging that Meta ignored major risk red flags, in order to maximize usage and profit, despite warnings, including those from its own internal leaders.
According to a new filing in the Northern District of California, which has been put forward by a collective of more than 1,800 plaintiffs, Instagram, TikTok, Snapchat, and YouTube have relentlessly pursued a strategy of growth at all costs, recklessly ignoring the impact of their products on children’s mental and physical health. The group claims to have gained insight from several former Meta staffers to this effect, reinforcing its case against the social media giant.
7. Facebook Will Allow Nicknames When Posting in Groups
Facebook has added a new naming option in Facebook Groups, with members now able to go by their chosen nicknames within group discussion.
When creating your profile within any Facebook group, you can now choose to use a nickname, instead of your real name, along with an alternative profile image for that specific group. The idea is that this will give people more freedom to be able to post as they choose within any group, without feeling the pressure of representing their real-world identity.
8. Meta Integrates More AI-Powered Options Into Its Ad Flow
Meta is looking to make its AI targeting tools a more integrated element of the Meta ad creation process, by incorporating more of its Advantage+ elements into the creation flow directly.
Previously, using Advantage+ was a specific, separate option, but over time, Meta is merging more and more Advantage+ capabilities into the regular campaign creation process, so it’s built directly into your campaigns. So now, you’ll have more opportunities to activate Meta’s AI-based recommendations in order to drive better results, with Advantage+ tools built into its budgeting, audience and placements elements.
9. TikTok Adds Option To Limit AI Content in Feed
TikTok is the latest social platform to add an option to limit the amount of AI-generated content that appears in your feed, with the platform rolling out a new slider in its “Manage Topics” tool that will enable users to indicate that they want less AI slop in stream.
TikTok’s adding an additional AI-generated content slider to its Manage Topics control panel, which it first launched back in June. Manage Topics gives users another way to tell the TikTok algorithm about things that they’re not interested in, in order to refine their experience. And now they’ll be able to limit AI-generated clips through this option.
10. TikTok Adds New Mental Health and Well-Being Resources
TikTok’s looking to help users be more mindful of their time in the app, and to establish healthy usage behaviors, via a new “Time and Well-Being” space in the app, which will offer a range of well-being exercises and activities.
TikTok’s Time and Well-Being component will incorporate various wellness activities, with exercises that you can undertake in-stream to facilitate more healthy usage behaviors. TikTok says that “tens of millions of people” have used this option already, showing an increased demand for well-being tools built into social apps, and within TikTok specifically.
11. TikTok Launches Foundry Program To Promote Its Ads
TikTok has launched another avenue to help drive more ad spend in the app, this time via “TikTok Foundry,” a new program that will enable venture capital and private equity firms to enlist TikTok’s ad experts to assist their portfolio brands in maximizing their brand presence in the app.
Investor firms will now be able to make TikTok a key focus for their brands, with specific incentives and benefits built into the Foundry program. This could see a lot more brands building TikTok into their growth strategies, and tapping into the potential reach of the app to help grow their brands, and build their value for their funding partners.
12. Instagram Updates Reels Camera With Improved Functions
Instagram is rolling out some new updates for the Reels camera, which will make it easier to capture and edit your clips in-stream, for on-the-go posting.
You can now capture longer videos via the camera, with 20-minute recording now available in-stream. Instagram is also making it easier to edit multiple clips, with a simplified “Undo” option to remove your last clips from your project. It has also added a new slider to control the intensity of the “Touch-Up” element, so you can better manage your video edits, updated its green screen experience, and improved the time and countdown tools at your disposal.
13. Meta Brings Enhanced HDR Dolby Vision Support to Instagram
While both Facebook and Instagram have supported HDR video for some time, Meta has now upgraded this to support Dolby Vision and ambient viewing environment (amve) in the Instagram iOS app, providing an enhanced viewing experience for capable devices.
Ambient viewing environment (amve) provides the characteristics of the nominal ambient viewing environment for displaying associated video content. It’s currently difficult to highlight an example of this on a non-Dolby-enabled device, but essentially, all HDR videos created on iPhones contain Dolby Vision and amve metadata, which can be used to enhance their presentation, where these display options are enabled.
14. Snapchat Begins Informing Australian Teens of Coming Restrictions
Snapchat has begun notifying Australian users under 16 that they’ll lose access to their profiles as of that date.
Snap says that users will have three years to reactivate their account, and if you turn 16 within that period, you’ll be able to return to your profile and use the app again. Otherwise, your information will be lost. Snap says that it will not receive users’ facial scans, bank account details, or any other personal information that they provide during the age verification process.
15. Snapchat Launches New Amazon Fire Tablet App
Snapchat has announced the launch of a new, custom-built app variation for Amazon Fire tablets, which will enable more people to access Snapchat on a wider range of devices.
The new version of the app has been built on Fire OS, and will deliver improved UI capabilities for Amazon devices. Snap says that the Fire OS app is comparable to Android and iOS devices, providing access to core app features, including Chat, Stories, Lenses, and Spotlight. Amazon’s Fire tablets are one of the top-selling tablet devices on the market. They trail Apple’s iPad and Samsung’s Galaxy devices by a big margin, but Amazon has seen an uptick in demand for its tablet device over the past year.
16. Snapchat Adds Public ‘Topic Chats’ To Expand Its Use Case
Snapchat is looking to expand its use case into public group chats, with the addition of new “Topic Chats,” which will enable users to join public discussions of popular topics, and could help to drive more engagement in the app.
Snapchat’s Topic Chats will enable anyone to engage in a broader discussion about trending news stories and events, and will also include related Snaps within the discussion element to add more context and color. Snapchat says that Topic Chats will be made available to users in Canada, New Zealand, and the U.S. over the coming weeks.
17. X Launches Updated DM Architecture to All Users
X has announced a broader launch of its updated DM interface, which it claims offers improved encryption, and better security than other competitors on the market, along with features that X have been in testing over the past few months with paying users.
Chat, which X had at one time called “X Chat” (a disaster for search engines), will now offer a range of new functionalities for all users, including end-to-end encrypted chats and file sharing, the ability to edit, delete or send disappearing DMs, screenshot blocking, and more. You can also launch video chats from the interface, while voice memos are reportedly coming soon.
18. LinkedIn Adds AI-Powered Conversational Search
LinkedIn is rolling out yet another AI element, this time within its search tools, with conversational queries to help you find relevant members, pages and posts in the app.
LinkedIn’s search bar will be able to provide results based on basically any criteria that you enter into the prompt. This update represents one of LinkedIn’s most ambitious attempts yet to redefine how professionals discover people, opportunities, and insights on the platform.
Wrapping Up
And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.
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