Social Media Buzz Weekly: Roundup of Social Media Updates
- ClickInsights
- Apr 13
- 6 min read
Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. Meta Will Soon Release New AI Models Developed by Alexandr Wang
Mark Zuckerberg’s quest for artificial intelligence supremacy could be poised to take its next major step, with Axios reporting that Meta’s Superintelligence group is close to launching its first AI models.
Meta reportedly offered multi-million dollar contracts to some of the biggest names in AI development to get them to join this new team, including Alexandr Wang. Wang now leads the project after moving to Meta from Scale AI in 2025, when Meta acquired the company for $15 billion. The new models will be a major showcase of Meta’s expanding AI vision, with the company investing hundreds of billions of dollars into AI development as Meta shifts focus to AI as the guiding technology of our time.
2. TikTok Tests In-App DM Games
Following Threads’ addition of in-app games linked to DM, TikTok released its own version of the same, with a simple, emoji-connected experience.
The new game experience is accessible by sending an emoji in any chat, then clicking on it. The game involves users crossing a stream by bouncing off the backs of animated alligators. There are various power-ups and tricks to accelerate the emoji player, with competitive scores displayed in the top-right corner of the screen. TikTok confirmed that the game is available globally and can be accessed via both one-on-one DMs and in group chats.
3. TikTok Wants to Provide Financial Services in Brazil
TikTok has applied for lending and payments approval in Brazil, which would enable the app to offer financial services in-stream, including payments and expanded banking-like services.
Brazil is one of TikTok’s key usage markets, with data from Statista suggesting that the app has more than 90 million users in the region, making it the app’s third-largest regional user population, behind the U.S. and Indonesia. The addition of financial services, then, could enable TikTok to tap into this popularity, while also expanding its shopping push, which has been a key focus for the app’s development.
4. TikTok and ACRCloud Partner on Derivative Works Detection System
TikTok has added a new protection process for musicians who use its SoundOn platform to distribute their music. The enhanced copyright detections will alert artists to potential copies of their work.
Through SoundOn, which is owned by TikTok parent company ByteDance, musicians can upload their music for distribution across TikTok. SoundOn also connects artists to all of the major music platforms, making it a valuable way for musicians to connect with their audiences. TikTok will now also offer more copyright protection through a partnership with automatic content recognition platform ACRCloud, which will see SoundOn incorporate advanced audio recognition technology to detect copies of an artist’s work.
5. TikTok Expands HubSpot Integration
TikTok has announced an expanded partnership with HubSpot, which will give HubSpot customers more tools to manage their TikTok ads within the digital content management platform.
The update will enable TikTok onboarding, lead management and measurement capabilities within HubSpot’s Marketing Hub software, expanding the opportunities for TikTok to drive more business activity. The new integration includes an improved TikTok Ads Manager connection, the capacity to use HubSpot CRM data to build ad audiences and an enhanced data flow to better understand ROI. The update also includes an improved integration process for the TikTok Pixel, streamlining data tracking.
6. Instagram Allows Creators to Schedule Trial Reels
Instagram has announced that creators will be able to schedule Trial Reels, which will give users more control over their Reels experiments. The move may also help to improve reach and response.
Trial Reels, which Instagram launched December 2024, enabled creators to share their latest uploads with a selection of users who don’t follow them. This allowed creators to glean feedback on new ideas and concepts outside of their regular follower base. According to Instagram, Trial Reels helped many creators gain more confidence about their content. In June, Instagram reported that 40% of creators who used Trial Reels ended up posting more often as a result.
7. Instagram Chief Debunks Popular Engagement Hack
Instagram Chief Adam Mosseri has said that reposting feed posts in Stories won’t increase post reach, debunking a common myth about engagement boosting that’s been presented as a platform hack.
Feed posts get more opportunity for reach through expanded recommendation in the Explore feed. They are also permanent and viewable to others, as opposed to Stories, which are only displayed to followers. As such, Mosseri said that re-posting updates to Stories won’t have a meaningful impact overall, while also noting that most of the hacks presented in relation to Instagram reach are false.
8. Snapchat Expands Creator Subscriptions to All Eligible Users
Snapchat has announced that its Creator Subscriptions are now available to all eligible Snap creators. The move comes as the app looks to provide users with more opportunities and keep top users sharing content in the app.
Snapchat’s Creator Subscription program, which launched in February, enables users to monetize content through exclusive offerings, such as direct Snaps, subscriber-only Stories and priority replies. The program was initially open only to Snap Stars, who are essentially public figures or verified creators with large audiences in the app. But now, anyone who qualifies for Snapchat Creator Account can enable subscriptions, though the exact parameters to qualify remain somewhat opaque.
9. Elon Musk Pressures Potential SpaceX Investors to Advertise on X
The New York Times has reported that Elon Musk has told banks, law firms and other advisers working on the upcoming SpaceX public offering that they need to be paying customers of xAI and advertise on X in order to win favor for his business.
The New York Times said that Bank of America, Citigroup, Goldman Sachs, JPMorgan Chase and Morgan Stanley are expected to work on the offering, while law firms Gibson Dunn and Davis Polk are also advising on the deal. SpaceX’s IPO is expected to be one of the biggest public offerings ever, with Reuters reporting on April 3 that the company had boosted its target valuation to more than $2 trillion.
10. SocialInsider Report Shows Document Posts on LinkedIn See More Engagement
Socialinsider’s 2026 LinkedIn Benchmarks report has found that native document posts, which display uploaded PDFs in a carousel format, generate the highest levels of engagement out of all LinkedIn content types.
Indeed, attaching a document to a LinkedIn update drove more average engagement than image or video posts, which is a significant variation from other social media apps. The report examines the best-performing LinkedIn post types based on analysis of 1.3 million LinkedIn posts from 16,645 LinkedIn business pages with an active presence between January 2024 and December 2025.
11. 70% of Teens in Australia Still Access Social Media Despite Bans
Three months after Australia implemented a first-of-its-kind social media ban for users ages 16 and under, 70% of them are still accessing banned platforms, according to a report from Australia’s eSafety Commissioner.
The report said that approximately 4.7 million social media accounts of children under the age of 16 have been removed, deactivated or restricted since the new laws were implemented in December. In addition, more than 310,000 children were prevented from accessing social media platforms. Among the parents surveyed, 66.8% whose child still had access to social media said the platforms had not yet asked the child to verify their age.
12. Major Social Platforms Issue Joint Warning About Child Safety in EU
With the EU failing to come to terms on a new agreement over child safety protections, Google, Meta, Microsoft and Snap reaffirmed their commitment to protecting children and preserving privacy on their platforms.
On April 3, safety and reporting regulations contained within the EU ePrivacy Directive expired. The hope had been that EU regulatory groups would come up with an alternative to avoid removing these rules, which protect platforms from prosecution, based on regulations related to user privacy. But an amended clause could not be agreed to in time, meaning child safety measures have now been reduced in the EU. Subsequently, Google, Meta, Microsoft and Snapchat issued a joint statement criticizing the removal of the laws.
Wrapping Up
And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.
This roundup really shows how fast the social media space is evolving—especially with AI becoming central across platforms like Meta and even content moderation. The TikTok updates stood out too, particularly the push into gaming and even financial services, which shows how these apps are turning into full ecosystems rather than just social platforms.
What I found most interesting is how everything is shifting toward deeper engagement—whether it’s interactive features, creator monetization, or better content discovery. It kind of reflects how users now expect more than just scrolling—they want entertainment, interaction, and convenience all in one place.
I’ve noticed a similar trend in how people consume content overall, especially with streaming and anime. Instead of sticking to one platform, users…
Dating platforms tend to create very different opinions depending on what someone is looking for. Some users enjoy meeting new people and find the process easy, while others are more cautious about authenticity and communication. Features and usability also play a role in how satisfied people feel. In everyday conversations, latinfeels comes up when people share their personal experiences and talk about whether the platform worked for them or not.