Social Media Buzz Weekly: Roundup of Social Media Updates
- ClickInsights
- 2 hours ago
- 4 min read
Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. Mark Zuckerberg Apologises to India Over Child Sexual Abuse Content on Facebook, Meta
According to local media reports, Meta Platforms’ CEO Mark Zuckerberg has apologised to the Indian government over child sexual abuse material on the company’s platforms and for operational errors. Zuckerberg apologised for the presence of the material, as well as deepfake content and operational lapses on Meta’s platforms, financial news publication Moneycontrol reported, citing sources.
In July, the Indian government had ordered Meta to remove advertisements and content promoting child sexual abuse material on Instagram. The government had also sought an explanation from Meta within seven days on how advertisements containing such material were allowed on the platform. Separately, Joel Kaplan, Meta’s global head of public policy, met with officials from the Ministry of Electronics and Information Technology and apologised on behalf of Meta for the error restricting PM Modi’s post.
2. TikTok Rolls Out Dreamina Seedance 2.5
TikTok has announced the integration of the Dreamina Seedance 2.5 video generation model, and said it will produce better quality video clips, designed specifically for the TikTok audience.
TikTok added that the updated video model will enable deeper storytelling, with advertisers able to generate 30-second video clips, up from 15 seconds previously. Advertisers will also be able to upload up to 50 multi-modal references (image, video, and audio), significantly expanding the capacity to guide AI video generation (the previous limit was 9 references). Meanwhile, the company said the new model can generate “sharper, more realistic imagery” with a stronger preservation of lighting, motion and character consistency across a video. TikTok announced the integration of Dreamina 2.0 in April, and this latest update builds on the momentum of AI-generated video more broadly.
3. Snap's Q2 Beat Signals Stronger Revenue Momentum
Snapchat added 10 million more daily global active users quarter over quarter in Q2, while parent company Snap Inc. increased its year-over-year ad revenue intake, as it prepares to launch its AR-enabled glasses. Snap’s Q2 results show steady progress for the app, though concerning signs remain, particularly in terms of user growth.
The platform saw a reduction in active users in both the U.S. and EU markets last quarter, raising questions about its potential moving forward. Snapchat’s U.S. daily audience remained flat and its Europe user base remained nearly flat quarter over quarter in Q2. Snapchat regained a million daily actives in Europe, though the vast majority of its growth is still coming from the “Rest of World” category, with Snapchat seeing significant growth in India.
4. Snapchat Will No Longer Recommend AI Slop
Snapchat is taking steps to minimize the impact of artificial intelligence-generated content in the app, with the platform announcing an update to its Spotlight feed algorithm that will demote wholly AI-generated videos.
Snapchat said that as of now, wholly AI-generated videos will no longer be eligible for recommendation on Spotlight. Snapchat said that the aim of the update is not to reject AI, but to ensure that low-quality, repetitive, AI-generated content doesn’t negatively impact the user experience. Snapchat said Spotlight videos that have been enhanced or edited using Snapchat’s AI creative tools will continue to be eligible for recommendation. The platform will also continue to include transparency indicators to inform viewers of AI usage. But wholly AI-generated material, generally referred to as “AI slop,” will no longer get the same reach as human-created work.
5. LinkedIn Offers the Option to Report AI slop
LinkedIn is the latest social media platform to give users a means to flag artificial intelligence-generated content. The platform is testing a new option that will let members report likely “AI slop” in-stream.
Users can now report any comments that “seems like AI slop” by tapping the three dots menu at the top right of the display. Moreover, LinkedIn is improving its detection of AI slop and “generally low quality” content, and the indicators from reported posts will help refine the platform’s classification systems. LinkedIn is also planning to alert users when their posts have been reported as slop.
Wrapping Up
And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.
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