Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. TikTok Launches New ‘Creative Cards’ To Provide Content Inspiration
TikTok has launched a new series of Creative Cards, which are simple, data-backed prompts that are designed to help get you thinking on potential content ideas.
TikTok’s Creative Card deck enables you to digitally tap through for notes of inspiration, including specific prompts based on community growth, “edutainment”, creator tools, trends, and storytelling tips. There are more than 100 digital cards on offer, which will help you keep your content fresh and avoid going stale, which can help you attract attention to seasonal products and gift ideas.
2. Instagram Enables All Users To Download Publicly Posted Reels Clips
Instagram has announced that all users can now download publicly posted Reels in the app, after initially rolling out the option to U.S. users back in June. You’ll now see a new “Download” option in the Reels “Share” display if a creator has enabled downloads of their clips. Publicly posted Reels will be downloadable by default, though creators can switch it off if they’d prefer people didn’t copy their clips.
3. Snapchat Tests New Ad-Free Subscription Tier
Snapchat is testing a new ad-free and more expensive Snapchat+ tier that’ll remove most ads from your in-app experience.
Some Snap users are now being offered a higher-priced Snapchat+ subscription tier, which removes all Story and Lens ads. Snapchat notes that subscribers may still see sponsored places, as well as paid promotions within My AI responses, where it’s currently testing the best ways to monetize its AI chat platform. But for the most part, users will be able to eradicate ads in the app, all for the low price of $15.99 AUD per month, equivalent to $US10.50.
4. X Is Bringing Post Headlines Back to Link Previews In-Stream
Elon Musk has announced that, soon, URL previews on X will include the post headline once again.
X had removed post headlines and preview text back in October at Musk’s behest, which has had a significant impact on how publications and social media managers share links in the app. In Elon’s view, link previews are more “esthetically” pleasing without the text elements, but without them, it also means that nobody knows what the heck a story is about, unless the poster explains such in the post.
5. US Senators Accuse X of Profiting From Terrorist Propaganda
A group of more than two dozen House Democrats in the U.S. has issued a letter that accuses social media platform X of “profiting off violent content by a terrorist organization”, in relation to the Israel-Hamas war.
The accusations primarily relate to X’s “X Premium” subscription program, which the senators claim has seen X take in money from terrorist groups, who are looking to spread their propaganda and messaging in the app. The Senators also claim that X has financially benefited from the spread of demonstrably false and misleading content in the app. The letter also highlights X’s creator ad revenue share program as another vector for concern, as it enables users to get paid for their posts in the app.
6. LinkedIn Expands ID Verification to More Regions
LinkedIn continues to expand its own identity verification offering, via a new partnership with Persona which will enable users in more regions to confirm their ID in the app.
LinkedIn initially provided ID verification in the US through a partnership with CLEAR, known for its airport check-in services. The service was later extended to Canada and Mexico. Now, with Persona, this verification option is available to users in several countries, including Argentina, Australia, Bangladesh, Brazil, Chile, Colombia, Indonesia, Kenya, Malaysia, Morocco, Nigeria, Peru, the Philippines, Saudi Arabia, and the United Arab Emirates. However, availability may vary within these regions.
And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.