Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s take a look at some of the most significant developments from the last week in the world of social media.
1. Meta Provides New Tips to Help Brands Mitigate the Impacts of Audience Data Loss on iOS
Meta has published a new guide to help brands realign with the latest changes, and get their ad performance back on track. The new guide outlines four key points of focus for advertisers, across 21 pages.
Meta recommends that advertisers utilize its Conversions API, which enables brands to use their own marketing data for improved retargeting and measurement. This alleviates the need to rely on the data that Meta itself can (or more effectively can’t) collect, which can help to mitigate the impacts of ATT on your ad targeting.
2. Snapchat Announces New Features for Snapchat+, Provides Insights on Snapchat+ Take-Up
Snapchat has announced some new additions to its Snapchat+ subscription offering, while it’s also shared some unique insight into Snapchat+ take-up, which provides some more perspective on the potential of such options in the broader strategic scheme.
While the ‘Priority Story Replies’ makes your replies more visible to Snap Stars, the ‘Post View Emoji’, allows you to pick a dedicated emoji that you want friends to see after they view your Snaps.
3. LinkedIn Adds New Templates for Posts to Facilitate More Creative Updates
LinkedIn has introduced a new templates option for posts, which provides a range of text formatting and background options for your LinkedIn updates. You can now tap on the new ‘Use a Template’ option in the post creation flow, which will provide you with a range of options to customize your post.
4. Snapchat Shares New Data on its Unique Audience Reach
Snapchat has published a new report highlighting its unique reach to younger audiences, which also underlines the platform’s value as a messaging and interaction app, with the majority of Snapchat users primarily relying on the app to keep in touch, with other key messaging platforms.
Snapchat partnered with GWI for the new study, which looks at how often Snapchat users open other apps and which apps they rely on daily for their social and engagement activity.
5. Twitter Launches Election Integrity Features Ahead of US Midterms
With the US midterms coming up, Twitter’s activating enforcement of its Civic Integrity Policy, giving it more capacity to limit the spread of misleading tweets.
The Civic Integrity Policy covers the most common types of harmful misleading information about elections and civic events, such as claims about how to participate in a civic process like how to vote, misleading content intended to intimidate or dissuade people from participating in the election, and misleading claims intended to undermine public confidence in an election – including false information about the outcome of the election.
Tweets containing the above content may be labeled with links to credible information or helpful context, and Twitter will not recommend or amplify this content in areas of the product where Twitter makes recommendations.
6. Snapchat Shares New Data on the Importance of Brands Supporting Inclusion and Social Causes
Snapchat has published some new insights into how its users view inclusion and diversity, as well as how brands support social movements, in various ways.
To glean insight into this, Snapchat conducted a survey of over 5,000 users from the US, Canada, the UK, Germany, France, Norway, Netherlands, Sweden, and Australia, providing a wide breadth of perspectives on how its audience is looking to interact around social issues and movements.
According to Snap’s data, some 75% of Snapchatters would use the word ‘inclusive’ to describe themselves and their friends, while 90% would use the word ‘kind’.
7. WhatsApp Adds New Privacy Tools, Including Online Activity Controls and the Ability to Silently Leave Group Chats
WhatsApp has announced some additional privacy features, providing even more assurance and control for users, in various respects. WhatsApp’s giving users more control over how others see them in the app, with the option to switch off online activity markers or restrict those signals to certain users.
WhatsApp’s also adding a new option to leave groups silently, so you can skip out of a group chat without alerting all group members.
And that was a wrap of this week’s Social Media Buzz. We’ll be back next Monday with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.