Based on two recent studies published by ClickInsights this year, most companies want to be 'multi-channel' and their marketers have to dutifully provide consistent messaging to customers across all digital platforms such as websites, marketing emails and various social media platforms.
There is a lot of content to be delivered across all these touchpoints so it's important for brands to think about how to deliver such consistent experience efficiently and continuously.
However, this way of building a website is only practical if you are a software engineer or a web developer because the content of such website wouldn't be really easy for a non-technical editor to maintain.
What is the solution to this? A CMS.
CMS stands for a Content Management System. With a CMS, you can create, manage, modify, and publish content in a user-friendly interface. You can customize the design and functionality of your site by easily switching templates, rather than coding. You can have multiple editors working on the web content at the same time and put a workflow in place to ensure all drafts are properly reviewed before they appear to the public.
There are two types of CMS in the market now. The Community Edition CMS and Enterprise Edition. A Community Edition is free for the public to use. It is good for maintaining the contents of a website and a small number of social media platforms. But it lacks professional editing functions like draft reviews, approval process and content personalization.
Advantage of an Enterprise Edition CMS
Consumers are becoming more tech-savvy these days and they have higher expectations on digital experiences. They're expecting companies to be wherever they are, and on whatever device and they're using. Consumers can be going from one of these personal digital devices to another, they may be shopping on a website looking at things on the mobile app. When they go into a physical store they want all those digital experiences to connect together.
That is where an enterprise-grade CMS can help you achieve that. An enterprise CMS gives your customer an omnichannel digital experience. The content you publish on the website can also be automatically distributed to other channels without having to manually recreate them.
It can also help target your customers better by personalizing content automatically to their interests. Compatibility to IT governance, flexible scalability and proven security are other features that make an Enterprise CMS different from a community-based free CMS.
Magnolia is a leading digital experience software company. We help brands outsmart their competition through better customer experiences and faster DX projects. Global leaders such as CNN Philippines, Midea, NCS and Toshiba rely on Magnolia for maximum reliability, high-speed project implementation and exceptional omnichannel experiences.
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