Google Analytics (GA) is a free and easy-to-use web analytics tool that can help businesses understand how their website is performing – approx 28.1 million websites use GA.
By analyzing which pages are receiving the most traffic and which ones need improvement, marketers can make better decisions about how to improve the overall look and experience of a website.
Google Analytics is important for businesses because it helps them track their traffic and understand what is working and what isn't. Having this information is useful when it comes to making changes to the website design, content, and marketing strategy. Additionally, Google analytics can be used to measure the success of online campaigns and track how much money is being made from online efforts. If you’re not sure whether Google Analytics is something that adds value to your business, here are a few reasons to consider using it.
It helps track conversions
Business owners are always looking for ways to improve their bottom line. One great way to do this is by tracking conversions - that is, the number of people who take the desired action after interacting with the website. Luckily, Google Analytics can help marketers do just that.
By setting up conversion tracking in Google Analytics, businesses can see how many people visited their website or took the desired action, and also where they came from and what devices they used. This information is useful to identify which marketing campaigns are most effective at driving conversions and allows businesses to make necessary adjustments to improve their results.
Allows to identify traffic sources
Traffic is a hot commodity for any business, whether it be online or brick-and-mortar. Knowing where your traffic is coming from and what keywords are being used to find your site is crucial information for any business. Google Analytics is a free tool that can help business owners track this data and make informed decisions about how to improve their website traffic.
By looking at the "Sources" report in Google Analytics, businesses can see the traffic source and also what percentage of their total traffic each source represents. Having access to this information can be helpful in deciding where to allocate marketing resources. For example, if a business finds that they are getting a lot of traffic from social media sites, it may decide to invest more money in social media advertising.
Allows to track campaigns
Analytics can help measure how effective your online advertising campaigns are and see which channels generate the most traffic for your website. Google Analytics is a great way for businesses to track the success of marketing campaigns. By using analytics, businesses can see how many people have clicked on their ads, where those people are coming from, and what actions they take on the website after clicking the ad. This information can help businesses make decisions about where to allocate their advertising budget in order to get the most return on investment. Additionally, it can help them determine which campaigns are performing well and which ones need improvement.
Provides break down by devices
Google Analytics provides an in-depth view of the devices used by website's visitors. Businesses can see what percentage of visitors are using desktop computers, mobile phones, or a tablet. Through analytics, marketers can also see which operating systems and browsers are being used most often. This information can help make decisions about how to best design and optimize websites for different devices – to ensure that their marketing campaigns are compatible with various devices.
Allows businesses to see how well products are performing
Google Analytics can help track product performance and find opportunities for improvement. The Product Performance Report shows how products are performing on the business website. It also shows how much traffic each product receives, how much revenue it generates, and other performance metrics.
Conclusion
Setting up Google Analytics is a valuable step for businesses of all sizes. It provides insights into website traffic and user behavior that can help businesses improve their website design, marketing strategy, and overall operations. With the insights provided by Google Analytics, businesses can make data-driven decisions that will help them grow and succeed in today's competitive marketplace.