• ClickInsights

The Perfect Word Count and Keyword Density- How to Find the Perfect Balance?

Writing SEO articles comes with tons of strings attached and way too many factors to consider. But two of the most important are the word count and keyword density. Many people make the mistake of increasing their word count to have more keywords, but they can often compromise the quality of their articles.


SEO content has to be optimized because Google's search algorithm considers more than 200 variables when determining how to rank websites.


In this post, we'll discuss the ideal word count and keyword density and why it is essential to stick to them. Let’s debate!


What is the Importance of Word Count and Keyword Density?

There is a lot of misinformation out there when it comes to SEO articles. Some people think that the longer your article is, the better. But that's not always the case.

The article's keyword density is pivotal, and you don't want to sacrifice the quality by adding unnecessary words. It's critical to comprehend how keyword density functions since it may directly affect both the expenses of your online marketing efforts and the exposure of your website in search engine results pages (SERPs).

Moreover, one would not want to skimp on the word count and miss out on potential traffic. There isn't a set word count that is ideal for SEO because it relies on the sort of content you produce and how much information you have to offer on the particular issue to address consumers' questions. It's crucial to provide consumers with reliable information that is accurate, comprehensive, and valuable.

So what would be the ideal word count and keyword density for a high-quality SEO article?

As a general rule, we would shoot for around 500 words. And make sure your keyword is included 2-3 times throughout the article. Since each page only has one title tag and meta description, more than four is a bit cluttered.

Not only that, but try to keep the keyword short as well. Why? 70.87% of keywords with more than 10,000 monthly searches consist of only one or two words. Keeping this in mind, a shorter keyword will bring in more traffic, hence more success for your SEO article.


How to Find the Perfect Balance?

When it comes to SEO, finding the perfect balance can be tricky. One wants to ensure their article has enough words to rank high in search engines, but they don't want to sacrifice quality for quantity.

So how do you find the perfect balance? It all starts with the keyword. You want to double-check that the keyword gets inserted throughout the article, but you don't want to go overboard. A good rule of thumb is to have the keyword appear 1-2% of the time.

The keyword should thus occur 10–20 times in an article of 1000 words. But don't worry—you don't have to count every instance manually. There are several tools available that can do the counting for you.

Just confirm that you are not increasing the word count just to hit that 1-2 percent mark. The most important thing is still quality content that provides value to your readers.


How to Make Your SEO Article High Quality?

SEO is truly a great way to boost your website's ranking and bring in more traffic. But before start writing, there are a few things to keep in mind.

First, make sure the keyword density is between 1 and 2 percent. Anything higher than that, and you will start to sacrifice quality.

Second, make sure the word count is between 500 and 800 words. Going over or under that could hurt its ranking. Forbes indicates that an average of 600-700 words per page is optimal for SEO.

And finally, make sure the article is high quality. It means writing well-researched, informative articles that are interesting to read. Don't try to cheat the system by cramming in keywords or increasing your word count. When it comes to SEO content, quality will always trump quantity.