With mobile advertising spending expected to surpass $413 billion by 2024, the next year is utterly crucial for mobile marketers. Likewise, as with time, smartphones have become a part of everyone's life. So have their trends. There are too many advantages for mobile marketers to stay up to date with the latest trends. Such as engaging a wider consumer base, and increasing brand awareness while accelerating business growth.
Here are five mobile marketing trends that will define 2024 and shape how brands reach customers in the palm of their hands.
Trend 1: The Rise of 5G and What It Means for Mobile Marketing
Mobile marketing is predicted to undergo a radical change with the introduction of 5G networks and related gadgets, which would enable higher speeds, reduced latency, and simultaneous connections across numerous devices. This will facilitate real-time conversations and replies by enabling advertisers to offer captivating video and interactive content.
Furthermore, proximity- and location-based marketing will be made possible by 5G, giving advertisers the ability to target users with hyper-personalized messaging based on their whereabouts and activities. Through wearables, smart home appliances, and linked cars, marketers will be able to contact consumers on the go thanks to 5G's huge device connectivity.
Trend 2: Leveraging AI and Machine Learning to Target Customers and Optimize Campaigns
AI and machine learning are being used by marketers to optimize campaigns as mobile devices become more and more ingrained in daily life. AI may evaluate user data to find the ideal location and timing for advertisements, making sure they appear when most likely to increase interaction.
Based on consumers' interests, machine learning algorithms can provide tailored landing pages and advertising content, increasing click-through and conversion rates. Additionally capable of predicting results, AI models help marketers make data-driven choices. AI helps with continuous campaign optimization as well. Trend-sensing algorithms optimize advertising and landing pages automatically, saving time and work.
Trend 3: The Importance of Video Content and Vertical Video Formats
Marketers need to take advantage of vertical video formats and video content as mobile usage rises to stay ahead of the curve. 63% of mobile media time is spent streaming/watching videos. So, focus on creating 30-second or less short vertical films for mobile audiences on sites like YouTube Shorts, Instagram Reels, and TikTok if you want to stay ahead of the competition.
Make your messaging succinct and visually striking, and use uncut, unfiltered video to show off your brand's human side. Building a dependable collection of vertical short-form films will improve your search engine ranking and audience engagement.
Trend 4: How Virtual and Augmented Reality Will Transform Mobile Experiences
The two main technologies ready to revolutionize mobile device user experience in 2024 are Augmented and Virtual Reality. Using not only immersive experiences and lifelike avatars, consumers can explore virtual worlds. Therefore, it is in the best interest of mobile marketers to experiment a bit with AR and VR.
Moreover, apps and websites can incorporate basic augmented reality experiences with the help of platforms such as ARKit (iOS) and ARCore (Android). Marketers may get a competitive edge and mold their brand experience in the rapidly approaching future by crafting remarkable VR and AR engagements.
Trend 5: Mobile Wallets and Contactless Payments Become the Norm
In 2024, contactless payments and mobile wallets are anticipated to rule the digital transaction market. Not only that but, 4 out of 5 customers shop from their smartphones. Mobile wallets are quickly overtaking cash registers as the most widely used payment option for regular purchases, thanks to large investments made by merchants and retailers in contactless payment infrastructure. Additionally, contactless cards are growing in popularity because they serve as a mobile wallet without requiring a smartphone. 2024 may be the year of the mobile marketer and contactless customer if this trend continues.
Predictions for Mobile Marketers for 2024
1. Hyper-Personalization with AI:
Mobile marketers will use advanced data analytics and AI to offer hyper-personalized content, adapting in real time based on individual user behavior and preferences. Why? 83% of consumers are willing to share their data for a more personalized experience, opening up a whole new world!
2. XR Integration in Marketing:
With advancements in augmented reality (AR) and virtual reality (VR), mobile marketers will explore new ways to integrate extended reality (XR) into campaigns, providing immersive shopping experiences and interactive AR elements.
3. Data Privacy and Trust Building:
Addressing the rising concern for data privacy, mobile marketers will adopt transparent practices and robust security measures, emphasizing user trust through compliance with privacy regulations and providing users control over their data.
To thrive in 2024, marketers will need to stay current with mobile developments. In the future, mobile marketers will be able to flourish by utilizing the above-mentioned trends and predictions. All because more people are accessing information on phones and tablets. So, why not you?