While building a website, the smartest thing we can do is to keep our customers in mind. After all, they are the ones for whom we're developing the webpage, right?
80% of visitors exit a website if it doesn’t display properly on their smartphone. So, when you're designing a website that customers will find engaging, take user experience (UX) into consideration.
UX enables content creators and marketers to create internet sites and online advertising campaigns that put the user first and promote a smooth web experience that encourages repeat business.
But what are the upcoming projections for user experience design? Let's explore the following UX trends for 2023 that are worth your attention.
The Emergence of Immersive Scrolling
With immersive scrolling, designers can decide what material to show viewers and how to present it to them.
This new trend involves presenting material to users in a more planned, narrative way. Thanks to the introduction of fluid transitions and dynamic features paired with other static site fixtures, visitors will be more captivated by your webpage.
As a result, it is no surprise that immersive scrolling piques users' interest and urges them to engage with website material they may otherwise neglect.
While this seamless element is a significant UX design trend for 2023 that marketers should be aware of, it should be known that this isn't a worldwide craze in graphic design. That's because it has to be personalized for your company and promote your marketing objectives. So, although it's a fantastic tool, make sure it complements your brand first.
Better And Bolder Color Gradients
As you may have known beforehand, the use of striking color schemes and patterns like gradients that evoke a retro or nostalgic sense is one of the most favored UX trends on this list.
The color combinations and patterns from the 1970s, 1980s, 1990s, and Y2K eras are once again popular. In particular, vivid, contrasting colors and gradients are becoming much trendier in website design for user experience design.
To otherwise flat hues, gradients offer a little more fluidity and excitement. If your brand does it right, they're a relatively fruitful UI trend for 2023 to draw attention to your page and provide immobile elements a feeling of increased vitality.
The Integration Of AR/VR
Businesses now have more access to augmented reality (AR) and virtual reality (VR) technologies than ever before. Therefore, we believe it is quite plausible to predict that web designers aiming to design immersive online experiences will be able to use AR/VR technology increasingly.
AR modifies real-world landscapes with computer-generated audio, images, and other data. On the other hand, VR is a computer-generated imitation of our surroundings. Both are highly engaging and can be helpful for companies trying to provide their clients with an unforgettable experience.
The marketing of AR/VR technology is an intriguing breakthrough that may be leveraged to create virtual interactions that blend with the real world. Since it is already a thing in other industries (like retail), AR/VR's trend will undoubtedly also catch up with marketing, graphics, and web designing.
Source: Research and Markets: Get ready for a greater demand in AR UI designers: In 2018, the AR market valuation was $6.8 billion, whereas this figure is expected to reach $72.7 billion by 2024.
Increasing Utilization of No-Code Tools
Most individuals (designers and non-designers alike) have probably already come across and used a no-code tool without even realizing it. In the following years, the use of this understated yet crucial technology is expected to increase in the UX design community.
The wide adoption of no-code technologies in the UX design sector has reduced designers' reliance on programmers to write the code necessary to make their app and website layouts function reliably. Instead, developers now make tools that enable designers to create freely without the use of coding. As a result, this can dramatically change how designers use their skills and abilities.
Final Thoughts
The design of a brand's website accounts for 94% of its first impressions. And with a plethora of cutting-edge technology at our fingertips, we have the chance to create engaging content alongside appealing, approachable designs. So, following the most recent trends may elevate your user experience and put you ahead of the competition in your market.