What Google Page Experience Means for the Future of B2B SEO
A lot of business focuses on their website design, layout, color scheme, and other elements that make up the visual appearance of a webpage. While it’s important to pay attention to these details, they are not the only factor that determines how well a site performs. Another important element that is often overlooked is the page experience.
Google and the User Page Experience
Google has confirmed that the “experience of a specific web page” is a ranking factor, and it’s one that they are increasingly using to understand how a user interacts with a website. The goal is to ensure that the most user-friendly and interactive pages are ranked highest, so the user will have a good overall experience while visiting a website.
There are many factors that go into creating a great user experience, but some key considerations include website speed, usability, design, and content placement. B2B businesses need to make sure their website is fast and easy to use, and that they are providing valuable and relevant content. By focusing on these factors, they can create a page that not only addresses the concerns of a potential client but also provides an excellent user experience.
What Page Experience means for B2B business
B2B business needs to ensure that the incoming user to their website has a good experience and doesn’t exit the page right after it loads. If not, the pages will not rank well on search engine results pages (SERP) since Google is placing more emphasis on the user experience (UX) when determining rankings. To make sure that the website provides a good UX, consider implementing the following:
Create an easy to navigate layout
Make sure the website is easy to navigate and in case it is not, your business is likely to lose customers. Poor navigation can make a website difficult to use and frustrating to explore which can result in a bad page experience and lost sales. To ensure good navigation, keep the website simple and organized and use clear labels for menus. Place important links in easily accessible places and test your website's navigation on different devices and browsers.
Ensure that the website loads fast
When people visit a website, the last thing they want is for it to take forever to load. Unfortunately, many websites are slow to load, which can lead to a bad page experience. There are several things B2B marketers do to make sure a website loads quickly and having fast hosting is one of them. Another thing that helps with speed is code minification which means compressing HTML and CSS files so they can load quickly. Businesses should also avoid using Flash or Java scripts since it can slow down the website.
Ensure that the website is mobile-friendly
Some people believe that a website is only truly successful if it can be viewed on a desktop computer. However, with the increase in mobile device usage, it is more important for a B2B business than ever to make sure the website is mobile-friendly. In fact, Google has begun to penalize websites that are not responsive by lowering their ranking in search results. To ensure the user has a good page experience on a mobile device you must have a font size that is easy to read and have buttons and links placed in a manner that is not difficult to tap. Additionally, marketers should also consider using a responsive design, which will automatically adjust the layout of the website based on the size of the screen being used.
It is evident that Google Page Experience is becoming more and more important for SEO and this means that B2B businesses need to focus on providing an excellent user experience if they want to rank higher in search results. There are many things that marketers can do to improve page experience, such as optimizing websites for mobile devices, simplifying design, and making sure content is engaging and helpful. By following these tips, you can expect to see a positive impact on SEO efforts for your business website.