What is Social Commerce? Statistics, Examples & Tips for 2022
By 2025, sales made through social media platforms might nearly treble globally. As a result, roughly half of businesses want to boost their social commerce investments.
How can you proactively seize this brand-new business opportunity? In this post, we have to get into various points about social commerce, explaining what it is, how it functions, and, most notably, how it may benefit your business. So, let’s dive into the details!
What Is Social Commerce?
Social commerce comprises the sales and promotion of products and services via popular social media applications like Facebook and Instagram. Users may count on the top social networking applications' e-commerce services when they're in the mood to purchase.
It differs from a conventional social media marketing strategy in which customers watch content from a business and then go to their website to start buying. Moreover, prospective buyers may use social commerce to explore businesses, find products, and make purchases without leaving the application.
Social media usage has led to a rise in social commerce. According to research, the average social media user currently uses social platforms for roughly 15% of their waking hours, and most folks are addicted to at least one application.
Why Is Investing In Social Commerce Worthwhile?
The customer's interaction with a brand determines whether an online purchase succeeds or fails.
Social commerce is undoubtedly a chance for brands to recapture their identity by controlling the consumer experience and the engagement with the shoppers instead of selling on marketplaces like Amazon, where the price point is paramount (while your business is a second thought).
The same principle holds true for advertising. In order to generate new income, established direct-to-consumer (DTC) firms formerly invested millions in digital advertisements. However, the strategy they outlined prompted a tsunami of younger businesses to overrun the available promotional spaces, competing with one another and raising prices. Unsurprisingly, the third quarter of 2022 had a 26% increase in international social media ad spending compared to the same time in 2021.
You'll experience the same issues as marketplace merchants if your company sees social media as merely another platform for marketing: No consumer confidence and an untenable dependency on paid ads.
Social Commerce Examples You Should Analyze
If your e-commerce system does not work with Facebook, catalog setup may take a while. Target concentrates on things that fit its Instagram content marketing strategy rather than listing all its merchandise. As a result, this improves the viewing experience for its committed Instagram followers.
Snug is a home furnishings company that offers box-packed sofas right to your doorstep. It switched to Shopify Plus in 2018 with a focus on social commerce.
Snug curates interactive digital retail experiences on social media with the customer care system from Gorgias, featuring Instagram videos that demonstrate unique ways to style its sofa beds. The outcome? Snug's average order value significantly increased following the transition.
You may create Pinterest boards that serve as aids for your customers to navigate between products.
Consider Patagonia's Pinterest layout: their Product Pin boards replicate their webpage routing, providing a pleasant experience for repeat customers and prospective buyers who link to the company's official site.
Increasing Sales Via Social Commerce
Know Your Customer Base
For optimum interaction, match your social media target demographic with the social commerce approach. Instead of copying and pasting what is already on the website, choose products and communications centered around this unique consumer segment.
Also, you may even stay informed as your network expands with social media monitoring software.
Find Out What Works And What Doesn't
The smartest thing to do while entering the realm of social commerce is to monitor and evaluate progress. As you grow the business campaign, knowing what's effective might help replicate current successes. It may also reveal fresh possibilities that you might have previously overlooked.
Social media has completely changed how companies and customers communicate, and social commerce is its latest manifestation. The moment has come to be flexible and embrace innovation.