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Why Building an Engaged Audience Should Take Priority Over SEO Keywords?

You've probably heard that SEO is dead. And while that might be true for certain tactics, the truth is that search engine optimization is more crucial than ever. After all, more than three-quarters of all web traffic now comes from search engines.


But here is the thing: you cannot optimize for search engines if you do not have an audience to begin with. That is why, if you are serious about your website or blog, building an engaged audience should take priority over-optimizing for SEO keywords.


Understanding Your Audience and What Resonates With Them

When it comes to digital marketing, it is essential to remember that audiences are more important than keywords. Why? Because without an audience, you don't have anything to market to.


You could have the best keywords in the world, but if your website and content do not resonate with your audience, you will not see any results. In order to attract and engage an audience, you need to understand them first and what resonates with them.


That is why SEO should take a backseat to build an engaged audience. When you focus on creating content and building a website that your audience will love, SEO will take care of itself.


Building Trust and Nurturing Relationships with Your Audience

When it comes to SEO, it is critical to remember that building an engaged audience should take priority over optimizing for specific keywords.


Audiences are the key to long-term success with SEO, but they take time to develop, but once you have them, they are loyal for life. Not only that, but they are more likely to share your content and help promote your brand. It makes them more likely to buy from you and recommends you to their friends. Audiences are more likely to be engaged with your content and stay on your site for longer periods of time.


Balancing SEO Keywords and Audience Engagement

Even though SEO keywords are important, they shouldn't be your sole focus. To build an engaged audience and increase your success as a business, you need to strike a balance between SEO keywords and audience engagement. You should work to produce content that speaks directly to your target audience while still optimizing it for SEO purposes.


When optimizing content, focus on long-tail keywords and phrases rather than individual words—those are much more effective! Additionally, use related words throughout the copy to naturally include SEO keywords without overwhelming readers.


Finally, don't forget about meta tags! They are invaluable for letting search engines know what your content is about and helping it show up in relevant search results.

Balancing SEO keywords and audience engagement isn't always easy—but with a bit of practice, you'll certainly get the hang of it!


Benefits of Connecting with an Audience Over Keyword

When you focus on your audience and build relationships, you create a stream of loyal followers who are more likely to stay with you in the long run. This creates a sense of community, making it easier for customers to trust you.


Moreover, when your content is tailored towards your audience it is much easier for them to relate to what you're saying. That connection allows for better engagement, and higher rates of conversion than any keyword could provide.


Not only that but engaging with an audience helps create brand loyalty. As your customers become more familiar with your work, they will be more likely to share it with their friends and family due to its inherent quality. This increases the reach of your business and expands the potential customer pool exponentially. All of these benefits further demonstrate why connecting with an audience should take priority over keyword optimization in any business strategy.


Final Words

Amping up your SEO keyword game might seem like the most efficient way to get more eyes on your site. If you want people to stick around, you need to give them a reason to. And the best way to do that is by creating content that's relevant to their interests and engaging with them regularly.

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