3 Exceptional Facebook Ad Campaigns by Professional Services
The use of social networks for marketing is not limited to industry sectors like food, technology, automotive, etc. The professional services industry is also leveraging the power of social networks like Instagram, Facebook, Tik Tok, Snapchat, etc.
With the global situation improving and slowly allowing the professional services industry to resume their businesses, this means that now is the right time to kickstart your social media marketing.
There are many brands in the professional services industry that have used Facebook as their pathway to online success. With over 2.45 billion monthly active users, Facebook has helped many brands in the APAC region to extend their customer base.
Here are Some of the Best Facebook Ad Campaigns by Professional Services
1) Seoul Spa
Run Time:
6 - 24 May 2019
Target Region and Audience:
Vietnam
Performance:
The state of the art campaign developed by Seoul Spa performed exceptionally well. The 14 days campaign fostered 3.5X more quality leads with Messenger.
Goal:
Using Facebook Messenger, the key goal of the Vietnamese beauty company was to engage the users and acquire quality leads.
Approach and Buyer’s Journey:
As the firm previously had experience with Facebook Messenger for providing customer service and support, this time, they designed a bit unique approach to get quality leads via the app.
For their lead generation campaign, Seoul Spa created an engaging image ad. This ad was targeted to users of ages 18-30 years residing in the 40 KM of Ho Chi Minh City. Besides, to narrow down the targeting audience, they targeted these ads to those interested in the spa, wellness, and beauty.
When users engaged with the ad, it took them to the Messenger app that collected their treatment preferences. This allowed users to communicate with the Seoul Spa sales representatives on Messenger that provided service recommendations and asked them to make an appointment.
This strategy helped the brand to get high-quality leads. Moreover, they also knew the fact that making mobile-optimized ads along with including a beauty influencer, will work in their favor.
Apart from this, the firm also partnered with Pancake, a customer support platform that helped them handle user requests across other platforms.
The Result:
The two-week-long campaign ended with the following results:
72% lower cost per lead using the Messenger app
3.5X more qualified leads with Messenger
Products Used:
Facebook Messenger
2) Lalamove
Run Time:
25 April - 31 July 2018
Target Region and Audience:
Taiwan
Performance:
The innovative way of presenting the method of using the app turned out to be a milestone for the brand. Lalamove experienced a 63% decline in cost per acquisition, along with a 12.3X boost in sales conversions.
Goal:
The chief objective of the delivery logistics firm was to encourage people to make their first purchase within the first 14 days. This was for people who have recently installed the application.
Approach and Buyer’s Journey:
The approach followed by the delivery brand was pretty simple. All they did was create demonstration videos using Facebook Instant Experience.
The sole purpose of these videos was to help people use the app and make the purchase. Most importantly, they wanted them to make the purchase within the first 14 days. For this, the brand created highly attractive as well as interactive ads that taught new users about navigating the app, placing orders, and using the Helpbuy service.
The ad allowed the users to scroll down and learn about the capabilities and working of the app. This learning process was designed to make users realize the importance of the app in their daily life.
To trigger the users into making the purchase, the brand offered a promo code to new users that was valid for the first 14 days only. This acted as the perfect CTA for the brand.
The Result:
The creative and efficient way of teaching the users the importance and usage of the app in their daily life led to impressive outcomes like:
7.8X boost in first-time users
12.3X lift in sales conversions
63% decline in cost per acquisition
Products Used:
Instant experience, Video ads, Custom audiences
3) FBS
Run Time:
October 2018
Target Region and Audience:
Thailand, Ages 18 - 50 years
Performance:
The International Foreign Exchange (FOREX) trading firm nailed their ad campaign and garnered a 48% boost in completed registrations among the new female audience.
Goal:
FBS utilized automatic placement to scan the performance of its customer acquisition campaign. Besides, it also wanted to boost the number of completed registrations on its platform.
Approach and Buyer’s Journey:
FBS formulated a foolproof approach to smoothly run their ad campaign on Facebook. The key step that governed the success of the campaign was creating knowledgeable yet engaging video and photo ads.
The ads basically focussed on highlighting the key features of the app, like simplicity and user-friendliness. These ads were targeted at those who were interested in the trading platform and its features. Moreover, they were placed where they performed their best based on the audience.
The brand also opted for a conversion ad objective that counted one completed registration as one conversion. This means that Facebook targeted ads to only those who were likely to complete the registration on their platform. The “Sign Up” button was added in the advertisement to nudge the users to complete the registration.
The Result:
FBS witnessed awesome results at the end of their Facebook Ad Campaign. The brand saw a:
2.2X boost in completed registrations
48% lift in completed registrations among the female audience.
Products Used:
Photo ads, Video ads, Automatic Placements
Ready to Develop Your Own Ad Campaign?
The above-described case studies are enough to prove that Facebook is a hot platform to run your ad campaign. But, when designing your own, you need to remember to stand out from the above examples.
There are a number of factors that you need to keep in mind, like the target audience, tools, and approach. This may look like a simple job but it is actually not. You need to be very precise while designing your approach and segmenting your audience. Lastly, do keep the various Facebook tools in mind while formulating the process.
Good luck!