Dussehra, the festival of food, laughter, devotion, and the symbol of victory of good over evil, is here! And therefore, it’s no surprise that brands are scurrying to woo potential customers with well-crafted marketing campaigns. Last year, we brought to you some of the best Dussehra commercials from 2022 and this year is going to be no different as here we are with some of the finest Dusshera advertisements from 2023.
So, here we go.
1. Coca-Cola: Coke-er Shaathe Roj, Pujo’r Mahabhoj
Coca-Cola came up with a fun-filled advert this Dussehra that celebrates the grandeur of Dussehra by focussing on shared meals and festivities over a bottle of Coke.
The 80-second spot highlights Dusshera celebrations where cities feast upon lights and delicacies as they witness new friendships being unlocked. This is conveyed with absolute artistry in the ad as it unfolds on the surface of a table where an illustrated character comes to life when a chilled Coke is placed along with mouth-watering delicacies. The character then traces the cherished journey across the festival by unlocking the audience’s memories of pandal hopping.
Now, isn’t that a truly remarkable marketing concept?
2. Croma: Festival of Dreams
What good is a festival if it doesn’t help one bring their dreams to reality? No, Dussehra won’t help you nail the interview for your dream job, but it is surely an auspicious time to get a new TV, as this Croma commercial depicts.
The ad showcases a girl trying to convince her mother to visit the Croma store to get a new TV. But the mother is not sure what to do with the old TV. So, from citing her busy schedule to trying to dissuade her daughter on the pretext of bad omens, she does everything to ensure that she doesn’t have to go to the Croma store. But Croma has a solution to her dilemma- thanks to their wonderful Dussehra offers.
Now, that’s how you align your brand offers with the occasion! Good job, Croma!
3. Zomato: The Pandal Can’t Be Delivered
The scrumptious Dussehra food is one of the major reasons why everyone wants to go Pandal hopping. From Fish Kobiraji and Langcha to Chomchom and Koraishutir Kochuri, the Dusshera food is rich in flavor. But what if you could get all these mouth-watering food items right at your home?
That’s exactly what the food-delivery app Zomato tried to convey via this funny commercial. But there’s more to pandal hopping than only the food as it also facilitates artistic and cultural displays and cultural exchange. To truly enjoy all this, one needs to go to the pandal as there’s only so much that Zomato can deliver!
4. Swiggy Instamart: Festive Lists
If there’s one thing that most people dislike about Dussehra, it’s the endless shopping list that they have to tend to. From dandiya and bindi to mehendi and pooja thali, the Dussehra shopping list could go on and on and on…
Thankfully, instant shopping platform Swiggy Instamart is right at your service to help you with your shopping. And it conveys this through a fun and appealing piece of Desi rap! Watch the ad to see it yourself!
5. Asian Paints: The Festival of Creativity
Other than the amazing food and rich culture, Dussehra is also emblematic of the unmatched creativity of Pandal creators. Every year, Dussehra awakens great enthusiasm and the best of creativity amongst the people of West Bengal.
Through this film, Asian Paints celebrates the coming together of diverse creative forces that make this festival a monumental experience for anyone who witnesses it. This is an ode to the makers of Pujo, a musical tribute to the invisible army that breathes life into the spirit of 'sharodiya' decade after decade.
Without these dedicated people, Dussehra might not be as much fun, right? Cheers to their sincerity and craft!
Wrapping Up
And that was a wrap of the best Dussehra commercials from 2023. Through captivating storytelling and compelling visuals, these ads capture the hearts and minds of audiences, leaving a lasting impression that transcends commercial interests. Remember, the secret to crafting an award-winning commercial for any festival lies in your ability to capture the cultural essence behind it. And for an impactful Dussehra advert, you must be able to artfully bring the values of this festival to life.
We’ll be back with more amazing videos for you. Till then, stay tuned!
Also, the ClickInsights family wishes you a very happy Dusshera!