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5 Awesome Commercials from 2022 That Showcased The True Spirit of Dussehra

So, after the 9-day-long Navratri season, Dussehra is finally here. There is something magical in the air that rejuvenates every soul during the Dussehra festivities. The celebrations seem to have become even more pronounced ever since UNESCO inscribed the festival as an Intangible Cultural Heritage of Humanity. And this effect is the same for brands too that try to make the most of this festive season with their mindblowing commercials.

So, without wasting another second, here are 5 awesome brand commercials that truly celebrated the spirit of Dussehra.

1. Tata Motors

Tata Motors, India’s leading automotive brand, came up with the #DriveTheGoodInYou campaign that is beautifully curated to connect with the West Bengal audience.

The company seeks to promote its New Forever range of cars and SUVs by urging them to express their inner good. The message draws similarities with Durga Puja’s overarching theme that symbolizes the victory of good over evil. Also, the ad takes viewers to the bylanes of Kolkata, which are decked up with beautiful decorations and demonstrate positive vibes. It’s no surprise that within a week of its release, the commercial garnered over 2 million views and overwhelming response.

2. Kalyan Jewellers

Kalyan Jewellers decided to celebrate Dussehra with this beautiful commercial that signifies that this festival is about embracing the women around us. It revolves around celebrating their grace, power, and skills.

Also, the commercial gives the larger message of making everyone feel like family and fostering within them a sense of belonging. The commercial showcases a family gifting the same earrings to their domestic help that they had purchased to adorn the Goddess Durga statue. You see, it’s all about small gestures of love and affection.

3. Asian Paints

While Dussehra has always held a special place in the hearts of Hindus and other Indians, the recognition of the festival by UNESCO as an Intangible Cultural Heritage of Humanity has made it even more special. Asian Paints, through its 2022 commercial, takes us through the Dussehra celebrations over the last four decades.

The commercial echoes the core sentiments that even though the customs and styles have evolved over time, the spirit and emotions of Dussehra remain constant. Family reunions, lavish meals, and cultural fests- all become part of the festivities leading to the worship of Goddess Durga.

4. Smart Bazaar

Smart Bazaar’s 2022 Dussehra commercial weaved a message of inclusivity into this year’s celebrations. Not many know that the Goddess Durga idols we see during Dussehra consist of soil from the backyard of female sex workers. However, these women never become part of Dussehra celebrations due to the social stigma attached to their occupation.

This commercial tells the story of an idol maker who is troubled by the treatment meted out to sex workers. This is because the family that he retrieved the solid from, for the last 25 years, to make the idols was never invited to the celebrations. The 190-second spot illustrates that a change at an individual level and a small step in the right direction can go a long way in impacting someone’s life.

5. Croma

No festival is complete if you don’t spend it with your family. And that’s exactly what Croma addresses with its #CroMaasche campaign.

The commercial showcases a family that’s all set to go for pandal hopping. We later see that while the family leaves, the grandmother is left behind as she is unable to accompany them due to her health issues. However, she is later delighted with a surprise.

Wrapping Up

And that was a wrap of the best Dusshera commercials from 2022. After a gap of nearly two years, Dussehra celebrations this year went on without any restrictions. And brands fully capitalized on this by rolling out creative and ingenious campaigns aimed at wooing potential customers.

We’ll be back with more awesome videos for you. Till then, stay tuned!


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